How Salesforce doubled their events’ reach and increased engagement by 536%!

In response to the challenges posed by the pandemic, Salesforce embarked on an ambitious journey to ensure continuous connection with their community, and created Salesforce+, a dynamic streaming service. Partnering with Kaltura, and following just a 4-month implementation, enabled them to enhance both the interactivity and performance of Salesforce+. The platform has since hosted numerous live and hybrid events and hundreds of original content episodes. Kaltura also collaborated on Salesforce’s annual flagship events, Dreamforce and Connections, which have accumulated millions of hours of view time.

Discover how this two-pronged approach—streaming live events and reaching a broader audience—led to a 536% increase in engagement, leveraging Kaltura’s interactive tools such as chat features, live emojis, crowd reactions, polls, and more.

Listen to the Salesforce team, as they discuss this transformative journey, exploring how AI-driven content repurposing and analytics have further amplified the impact of Salesforce+, turning it into a dynamic, educational, and community-nurturing platform. Witness how, with Kaltura’s help, Salesforce has doubled the reach of their events and set new standards in the realm of digital experiences.