--- title: "Welcome PathFactory" id: "233414" type: "landing_pages" slug: "welcome-pathfactory" published_at: "2026-03-08T15:12:08+00:00" modified_at: "2026-05-06T12:36:38+00:00" url: "https://corp.kaltura.com/landing_pages/general/welcome-pathfactory" markdown_url: "https://corp.kaltura.com/landing_pages/general/welcome-pathfactory.md" excerpt: "Kaltura Avatar Widget Chat with Claire ✨ Claire · Kaltura AI Advisor Online & ready to help Connecting to Claire" --- # Welcome PathFactory ## Kaltura welcomes PathFactory.ai **Digital engagement is becoming agentic**. By bringing together Kaltura’s rich media and conversational agents platform with Pathfactory.ai’s content intelligence and journey orchestration, we are launching the world’s first Rich Media Agentic DX Platform for customers, employees, learners, and audiences. - [Learn more](https://corp.kaltura.com/landing_pages/video/the-agentic-digital-experience-platform/) ## Kaltura is also introducing new capabilities as part of this announcement. Explore them below. - [Join Avatar Video](#av) - [Meet Agentic Avatars](#avatars) ## From content delivery to journey orchestration PathFactory.ai pioneered intelligent content journey orchestration – helping organizations guide buyers and users through structured, adaptive content experiences. With PathFactory.ai integrated into Kaltura’s rich media and agentic infrastructure, digital experiences become fully dynamic. Content is not just consumed – it is guided, personalized, and continuously optimized across the user journey. **A leader in AI-powered conversation automation** - [Read the Forrester Wave™ Report](https://kaltura.pathfactory.com/kaltura-pathfactory/) Kaltura is integrating PathFactory.ai’s content intelligence with [eSelf.ai’s avatar technology](https://corp.kaltura.com/press/kaltura-signs-definitive-agreement-to-acquire-eself-ai-a-provider-of-ai-based-interactive-avatars/) to close the loop between engagement and action. This foundation enables media experiences that guide users through personalized, intent-based journeys rather than simply delivering content. ## Watch first. Then join the conversation. We are also officially launching our Avatar Video generation studio – enabling business users to generate professional-quality avatar-led videos without editing, scripting, or production skills. This avatar-led walkthrough introduces Kaltura’s vision with an AI-generated avatar video seamlessly becoming a live, real-time interaction with the same avatar. Powered by a shared intelligence layer, the experience turns video from something you watch into something you can immediately engage with. **Watch the walkthrough, then ask the avatar anything about what you just saw.** - [Get access to Avatar Video](https://corp.kaltura.com/landing_pages/general/avatar-video/) ## The new face of your enterprise interface Kaltura’s Agentic Avatars allow you to deploy specialized agents across your organization – from account-based marketing and onboarding to customer care and tutoring. Each Agentic Avatar is built on your rich media knowledge base and powered by real-time intelligence that understands context and progression. ## Recruitment agent - [Talk to an agent](https://meet.avatar.us.kaltura.ai/697a0bb3e57eaa7d383cbb37/talk-to-agent?aiclid=JqbbA58W&flow_id=agent-6) ## Marketing agent - [Talk to an agent](https://meet.avatar.us.kaltura.ai/697a0bb3e57eaa7d383cbb37/talk-to-agent?aiclid=mFKnMBpj&flow_id=agent-5) ## L&D agent - [Talk to an agent](https://meet.avatar.us.kaltura.ai/697a0bb3e57eaa7d383cbb37/talk-to-agent?aiclid=kGhBA5Ec&flow_id=agent-3) ## Customer care agent - [Talk to an agent](https://meet.avatar.us.kaltura.ai/697a0bb3e57eaa7d383cbb37/talk-to-agent?aiclid=OzhAEa6O&flow_id=agent-2) ## Education agent - [Talk to an agent](https://meet.avatar.us.kaltura.ai/697a0bb3e57eaa7d383cbb37/talk-to-agent?aiclid=3FXFIkyV&flow_id=agent-7) ## Event concierge - [Talk to an agent](https://meet.avatar.us.kaltura.ai/shiraz_test/talk-to-agent?aiclid=BJTRpzdw&flow_id=agent-14) ## Onboarding specialist - [Talk to an agent](https://meet.avatar.us.kaltura.ai/kaltura_onboarding/talk-to-agent?aiclid=OzhAEa6O&flow_id=agent-1) ## Data analyst - [Talk to an agent](https://meet.avatar.us.kaltura.ai/charts/talk-to-agent?aiclid=OzhAEa6O&flow_id=agent-1) - [Book a demo](https://corp.kaltura.com/agentic-avatars/#rad) - [Build your own](https://studio.avatar.us.kaltura.ai/) One platform. Every audience. The new rules of engagement apply to every corner of the enterprise. See how the Agentic DX Platform powers your goals: **For customers** Orchestrate personalized buyer journeys that turn rich media touchpoints into measurable revenue engines. [Learn more](https://corp.kaltura.com/landing_pages/video/avatar-agents-customer-experience-demo/) **For employees** Transform internal comms and EX into a 24/7 dialogue where leadership messages are always available and interactive. [Learn more](https://corp.kaltura.com/landing_pages/video/avatar-agents-employee-experience-demo/) **For learners** Deliver mentorship that never logs off, with real-time agentic guidance for personalized learning and certification. [Learn more](https://corp.kaltura.com/landing_pages/video/avatar-agents-learning-demo/) **For Audiences** Boost monetization and discovery with in-stream agents that guide viewers through live and on-demand content. [Learn more](https://corp.kaltura.com/landing_pages/video/avatar-agents-tv-experience-demo/) ## Built to move at the speed of intent Our architecture removes the distance between organizational knowledge and user action through a three-layer flywheel: ### Creation AI-powered rich media and avatar generation ### Management Journey orchestration with enterprise-grade governance, scale, and integrations ### Experiences Real-time agents and personalized content activated across every audience ## The age of agentic DX Digital experiences are evolving from passive consumption to active dialogue. With PathFactory.ai, Kaltura is building the future where every digital touchpoint is a personalized, outcome-oriented conversation. - [Try Agentic Avatars](https://corp.kaltura.com/agentic-avatars/#rad) - [Learn about Avatar Video](https://corp.kaltura.com/landing_pages/general/avatar-video/) Kaltura Avatar Widget Chat with Claire ✨ Claire · Kaltura AI Advisor Online & ready to help Connecting to Claire