Digital engagement is becoming agentic. By bringing together Kaltura’s rich media and conversational agents platform with Pathfactory.ai’s content intelligence and journey orchestration, we are launching the world’s first Rich Media Agentic DX Platform for customers, employees, learners, and audiences.
PathFactory.ai pioneered intelligent content journey orchestration – helping organizations guide buyers and users through structured, adaptive content experiences.
With PathFactory.ai integrated into Kaltura’s rich media and agentic infrastructure, digital experiences become fully dynamic. Content is not just consumed – it is guided, personalized, and continuously optimized across the user journey.
Kaltura is integrating PathFactory.ai’s content intelligence with eSelf.ai’s avatar technology to close the loop between engagement and action. This foundation enables media experiences that guide users through personalized, intent-based journeys rather than simply delivering content.
Watch first. Then join the conversation.
We are also officially launching our Avatar Video generation studio – enabling business users to generate professional-quality avatar-led videos without editing, scripting, or production skills.
This avatar-led walkthrough introduces Kaltura’s vision with an AI-generated avatar video seamlessly becoming a live, real-time interaction with the same avatar. Powered by a shared intelligence layer, the experience turns video from something you watch into something you can immediately engage with.
Watch the walkthrough, then ask the avatar anything about what you just saw.
Kaltura’s Agentic Avatars allow you to deploy specialized agents across your organization – from account-based marketing and onboarding to customer care and tutoring. Each Agentic Avatar is built on your rich media knowledge base and powered by real-time intelligence that understands context and progression.
Our architecture removes the distance between organizational knowledge and user action through a three-layer flywheel:
Creation
AI-powered rich media and
avatar generation
Management
Journey orchestration with enterprise-grade governance, scale, and integrations
Experiences
Real-time agents and personalized content activated across every audience
The age of agentic DX
Digital experiences are evolving from passive consumption to active dialogue. With PathFactory.ai, Kaltura is building the future where every digital touchpoint is a personalized, outcome-oriented conversation.
Recruitment agent
Recruitment agent
Marketing agent
L&D agent
Customer care agent
Education agent
Education agent
