The new face of
marketing & sales
Turn passive views into qualified pipeline using Kaltura’s Agentic Avatars, built to capture intent, accelerate buyer journeys, and connect engagement to revenue.
Have a quick chat with Emma, your marketing avatar
Take our marketing avatar for a quick spin and see how an Agentic Avatar qualifies interest, explains product value, and guides prospects toward demos, content, or next steps.
“Agentic Avatars are an incredibly effective tool. They handle exponentially more commercial leads and do an excellent job qualifying them.”
João Cília, CEO of Christie’s Porta da Frente, that generated $100M in sales using Agentic Avatars to capture 24/7 global leads and provide instant, expert data on 5,000+ properties.
A unified intelligent layer across every marketing touchpoint
Marketing teams are creating more content than ever. But attention, intent, and attribution are harder to capture.
Kaltura’s Agentic Avatars step into high-intent moments across websites, ABM microsites, events, and campaigns to turn engagement into guided, personalized conversations that move buyers forward, without adding headcount or complexity.
Always-on, multilingual, real-time digital concierge experience for customers
Mission-driven conversations that actively lead to outcomes
Answers grounded only in approved organizational knowledge
Built-in guardrails, compliance controls, and enterprise governance
Customizable avatars aligned to your brand
Coming soon: Embedded clips and avatar video creation, built directly into the avatar experience.
The ROI of intelligent, scalable marketing
15%
Higher conversion rate
37%
Lower customer acquisition cost (CAC)
8%
Increased revenue
10X
Faster campaign deployment time
19%
Increased ad clickthrough rate
A human face, powered by enterprise knowledge
Our Agentic Avatars are powered by an advanced intelligence engine that understands your enterprise knowledge through your videos, documents, workflows, and systems, so every interaction is accurate, contextual, and on brand.
Answers grounded in approved marketing and product content, no internet scraping
Personalized guidance based on role, account, industry, and intent
Visual explanations using video clips, charts, demos, and rich media
Enterprise-grade governance, brand safety, and compliance built in
Marketing teams can finally scale personalization without sacrificing trust or control.
From passive views to measurable pipeline
Clicks and views don’t tell you who’s serious, or why. Agentic Avatars turn moments of attention into insight and action.
They:
Capture real-time intent through conversation
Identify hesitation points and buying signals
Qualify visitors dynamically, not just by form fills
Feed structured intent data into CRM and marketing systems
Engagement becomes qualification.
Qualification becomes pipeline.
Pipeline becomes ROI.
Leading organizations worldwide rely on Kaltura
The age of agentic DX
Digital experiences are evolving from passive consumption to active dialogue. With PathFactory.ai, Kaltura is building the future where every digital touchpoint is a personalized, outcome-oriented conversation.
Discover what agentic marketing can do for your pipeline
Book a guided demo and experience how Agentic Avatars turn content, events, and campaigns into personalized journeys that capture intent and drive measurable revenue.