With the rise of virtual events, the divide between business get-togethers and other marketing channels has become blurrier than ever, and a new digital marketing funnel has emerged. But it couldn’t have happened without the creativity and smarts of marketers who wielded their events into immersive experiences and personal interactions that fit right into people’s every day, anywhere on the customer journey.
CMO at DocuSign
Co-creator & Star of Netflix Shows “Hit & Run” and “Fauda”
VP, Global Head of Event Strategy at SAP
CMO at SodaStream
CMO at Gong
CMO at Nasdaq
CMO at Fiverr
Streaming Media Analyst at NAB
VP Communications at Lemonade
CMO at Esri
SVP Strategy at Freeman
Director of Media Production, Thomson Reuters
Global Events Director, Yotpo
VP Global Events, Production Studios and Marketing Community at Microsoft
Marketing Strategist at DK Strategy
Chief Marketing and Communications Officer at Accenture
Senior Vice President, Chief Marketing Officer at Intel
VP, Product Manager at Citi
Chief Brand Officer at Drift
Director of Field Marketing at GoDaddy
SVP Marketing at HubSpot
Executive Producer at Esri Creative Lab
VP, Principal Analyst at Forrester
Senior Director Global Events at Moody’s Corporation
CMO at Puratos
Head of Events Management and Public Relations at Miele
Director of Partnerships & Innovation Marketing at Citi
Executive Vice President and Chief Marketing Officer at Oracle
SVP, Global Events at Forrester
Former Head of Marketing at Trello at Atlassian
Lior Raz is an ex-marketer turned actor, writer, and producer, known for ‘Fauda’ and ‘6-underground.’ Most recently, he co-wrote, co-produced, and starred in the Netflix original series ‘Hit & Run.’ Debuting last August, the show became an international sensation, well acclaimed tv show in the streaming services.
Nicola Kastner is the VP, Global Head of Event Marketing Strategy for SAP. In this role she is responsible designing event strategies that capture new audiences; drive accelerated business performance; and customer value. By applying analytics and insights to better understand attendees, their behaviors and interests, and improve engagement she is focused on driving the continual optimization of SAP’s events, strategies, and plans.
Karin is Global CMO at SodaStream, leading the global brand and marketing strategy, product innovation, communication, consumer insights, and digital transformation. She is also a strong advocate for the consumer-centric approach and the environment. Karin holds a BA in Economics & Sociology and an MBA in Marketing from the Tel Aviv University.
Karin started her career in advertising at McCann Erickson over 20 years ago. Her career evolved into leading brands and marketing at Nestlé and Tnuva in Israel and the US, and global marketing roles across various industries. As a true global marketer, Karin has a passion for helping companies realize their full potential in culturally different countries, always leveraging the power of the brand.
Udi Ledergor is the CMO at Gong. He is a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He’s also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and start-up adviser.
Brian Buckley is Nasdaq’s Senior Vice President and Chief Marketing Officer. He oversees the planning, development, and execution of Nasdaq’s global marketing and corporate communications strategy. The Marketing & Communications team produces unique campaigns that promote Nasdaq’s strategic ambitions and demonstrate the company’s commitment to championing inclusive growth and prosperity.
Brian has almost 20 years of experience in the market infrastructure and wider financial sector, and is an expert in strategic organizational issues, including M&A, IPOs, crisis management, investor relations, corporate purpose, and marketing.
Brian holds a BSc in Management from Dublin Institute of Technology and an MA in Politics from Queen’s University Belfast.
Gali Arnon has served as our Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, Ms. Arnon was Senior Vice President of Marketing and Operations at SimilarWeb Ltd., a web analytics company. Prior to that, she served in multiple vice president roles at 888 Holdings Plc, an online gaming platform and publicly traded company in London, from 2009 to 2014. Ms. Arnon holds a B.A. and M.B.A. from Tel Aviv University in Israel.
A 25-year streaming media veteran, Dan Rayburn is referred to by many as the voice of the industry. His thoughts and analyses about streaming media technology and OTT business models have been quoted more than 2,000 times by the media, with regular TV appearances on major networks. His expertise has also been called upon by the U.S. Senate, House of Representatives, and various DoD agencies. He’s also a sought after expert in patent cases involving video technologies.
Dan is conference Chairman for the NAB Show Streaming Summit and his streamingmediablog.com is widely read by broadcasters, content owners, OTT providers, Wall Street money managers, and industry executives. He has presented at +200 conferences, authored/co-authored eight books and lectured at NYU. He’s founded one of the first live webcasting production companies in the nineties, which was sold to a telecom provider in the dot com era.
Yael Wissner-Levy is the Vice President, Communications at <a href=”https:lemonade.com”>Lemonade</a> ($LMND) a publicly traded digital insurance company powered by artificial intelligence and behavioral economics, and driven by social good. Previously, Yael was a speechwriter and communications consultant for political and business leaders, having written for heads of state, CEOs of multibillion dollar corporations, and non-governmental organizations. Prior to that she worked as a journalist at various media outlets, including Ha’aretz and Israel’s Channel 10 News, serving also as the channel’s correspondent to the UK. Yael also worked with former Congressman Steve Israel (NY, Dem) in DC. She holds a MSc from the London School of Economics
Marianna Kantor joined Esri as Chief Marketing Officer in 2015. She is passionate about the role of marketing as a strategic competitive differentiator and a growth driver. At Esri, she built a high-performing, purpose-driven organization, dedicated to Esri’s vison of building a resilient and sustainable future through geospatial approaches and technology. Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth. Marianna has held technology and marketing leadership positions throughout her career in leading organizations such as AT&T, Akamai, and Los Alamos National Labs. Marianna holds two engineering degrees from Columbia University and University of Pennsylvania, and an Executive MBA from MIT.
Ken Holsinger leads the data practice at Freeman, bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. He has more than 25 years of experience in technology, media and event production as a lead executive, consultant and speaker and has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design and start-up operations. He has been named on multiple hardware, software and process patents.
Melanie is an innovator with a unique background. She has a degree in marketing and her CPA license. She has been an instructional designer, director, and producer during her tenure at Thomson Reuters and now manages a team of talented individuals whose media experience includes live streaming and media production.
Evgeniya is a Global Events Director at Yotpo. A seasoned events professional with 15+ years of diverse experience, for the last 6 years she’s run Yotpo’s event programs globally and organized everything from large-scale trade shows to intimate conferences to virtual events, and more. When she’s not talking about all things events & eCommerce, you’ll likely find her looking for her next travel destination or seeking out a new restaurant.
Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios and Marketing Community,
responsible for the development, production and execution of global events and experiential marketing. For the last 18 months, Bob and the team have transformed from a global live events organization into an interactive television network, broadcasting globally. Named the 2021 PCMA Business Events Strategist of the Year, he is responsible for the Microsoft Production Studios delivering programming and training around the world.
For 30 years, Bob has consistently landed senior level positions in a variety of industries and mediums, including: Writer/Composer/Co-Producer of the Teenage Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The world’s first interactive movie/game), Founding Executive Creative and Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft Network, Founding Executive; Microsoft Advertising. Bob received his BA in Theater from the University of the Pacific.
Debbie Kandel is the founder of DK Strategy is a boutique marketing strategy agency with a focus on B2B marketing and business development.
She has 20 years of experience in sales, marketing and business development. This experience includes working in high-tech, law, non-profit and luxury product industries. Originally from the UK, Debbie has lived in Israel for the past 13 years. She has developed an expertise advising Israeli companies entering foreign markets and advising international companies entering the Israeli market.
As well as general marketing and business development, Debbie specializes in event management.
Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, social media, corporate and financial communications, industry analyst, media relations and research, insights and analytics. She is also a member of Accenture’s Global Management Committee.
Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. She also led the creative, media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade.
Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.
Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
Karen M. Walker is a senior VP and CMO at Intel Corporation, responsible for strengthening Intel’s brand and cultivating new market opportunities. Named one of the top 10 Influential CMOs globally by Forbes in 2017 and 2019, she is widely recognized as an authority on technology and marketing.
Walker’s 20-plus years in IT have included senior field and marketing leadership roles in Europe, North America, and Asia Pacific in industry giants, including Hewlett-Packard. As CMO at Cisco, she transformed marketing activities and helped lead the company’s shift to a hybrid business model selling hardware, services, software, and SaaS.
Today, she also serves as a board member of Eli Lilly, Sprout Social, and the Association of National Advertisers (ANA). In 2018, she was awarded an honorary doctorate in business administration from the University of Sunderland.
Zoia Kozakov is a Vice President, Product Manager at Citi working on Google Pay x Citi Plex, a banking experience grounded in consumer-first digital principle. By night, she is part-time faculty at Columbia University and BrainStation and a non-profit organization leader (she is Global Marketing Lead at WIN: Women in Innovation and an advisor to BuiltByGirls, Aspire To Her, and GenerationShe). Prior to working at Citi, Zoia spent several years overseeing digital advertising campaigns for companies like Richemont (Cartier, Van Cleef & Arpels, IWC, Jaeger LeCoultre), EY, Shiseido, and others. She also spent two years in the Special Operations unit in the Israeli Intelligence.
In tandem with changing the conversation around innovation, Zoia is a founder of and hosts the “WIN/WIN: Women in Innovation” podcast, which has over 20,000 downloads, listeners from 30+ countries, and features senior women innovators from companies such as PepsiCo, Oracle, EY, Pantone, Omnicom, IDEO and others.
One of the top marketing minds in the country, Dave Gerhardt helps B2B startups with messaging, brand building, and comprehensive marketing strategies. He’s the chief brand officer for Drift, a company he helped establish as one of the fastest-growing SaaS brands of all time. In 2019, Dave founded DGMG, a marketing consulting firm for startups. A guest lecturer at Harvard Business School, Dave travels the world speaking at events like MarketingProfs B2B Forum, B2B Sales & Marketing Exchange, Traffic & Conversion Summit, and SaaStock. He lives with his family in Burlington, Vermont.
As the Director of Field Marketing for GoDaddy, Adam works fearlessly for the Pro brand with passion and enthusiasm for the Web Designer and Developer community as an advocate for freelance web professionals across the globe. Adam discovered the WordPress open source project in 2005 and has been contributing to the community ever since. Having run several WordPress powered web businesses and now working in the enterprise marketing space, he understands how to find the balance between the needs of the business and the needs of the end user.
Adam is also passionate about his family, robots, and of course Life, the Universe and Everything. Reach and connect with Adam on Twitter, LinkedIn, or follow his Field Marketing thoughts at talkinghuman.com.
Jon is SVP of Marketing at HubSpot, where he has a passion for helping companies grow better. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service, and was the Head of Marketing for Klout, the social media influencer platform. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
Peter Stonier is the Executive Producer of Esri’s Video Storytelling Studio which creates films about how geography, mapping, and GIS technology are helping address our greatest challenges – such as the spread of epidemics and the threat of climate change. He has been a producer, writer, and director at television majors, (BBC, PBS, CNN International) and advertising agencies (R/GA, PublicisSapient, FutureBrand). He traveled the world for seven years as Sony Filmmaker in Residence for Conservation International, co-producing environmental films with National Geographic. Prior to coming to Esri he served as Sr. Documentary Producer for the Newseum. His work has won top awards from diverse festivals including Jackson Wild, The New York Festival, Promax, the Webbys and the Clios. He holds an MFA in Cinematic Arts from U.S.C. and an MBA from the London Business School.
Laura Ramos is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing, demand management, and social media. She helps Forrester’s B2B marketing and sales clients plan, build, and deliver marketing programs that combine traditional and digital approaches. Her research addresses the skills, technology, process, and customer experience concerns of top B2B marketers related to all aspects of engaging existing customers.
Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B marketing practice, wrote leading research, and advised clients. Laura has more than 20 years of experience in B2B marketing roles at high-tech companies. Before rejoining Forrester in 2013, she held marketing leadership positions at Xerox and at various companies in California’s Silicon Valley.
Laura is a well-regarded speaker and moderator. She was named to BtoB Magazine’s “Who’s Who” and to its list of “Top 25 Digital Marketers.” Laura has served as vice president of programs for the Northern California chapter of the BMA. She is active in social media; you can follow her on Twitter at @lauraramos.
Laura holds an MBA from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a BS in mechanical engineering from Stanford University.
Jonathan leads the Moody’s Investors Service event program, covering over 800 events a year. Prior to joining Moody’s, Jonathan was Marketing Director for Content and Head of Events at The Economist Group. Jonathan has a passion for pushing the boundaries of what B2B events can achieve and was an early adopter of digital and hybrid events.
As Chief Marketing Officer for Puratos, Sophie Blum focuses on further accelerating the company’s digital transformation. She leverages her tech experience to help create innovative data-driven business solutions with the aim of democratizing access to cutting-edge AI.
Sophie held local, regional, and global business leadership positions in Procter& Gamble for a portfolio of brands and global business units. She has been the architect of P&G’s successful business establishment in Israel during her 10-year tenure as CEO. Sophie has also led Global Brand Building reinvention and the digital transformation of P&G’s European business, as Vice President, Global Innovation & Brand Building, and Europe CMO.
Sophie has been a mentor and advisory board member of start-ups for the last 15 years, some of which are now global leaders. She is now Managing Partner of Sparkalis, Puratos’ newly created Foodtech venture. Sophie is also a lecturer and received several business recognitions (Women to Watch 2018 by Ad Age Europe, Top 100 most influential people in Switzerland, Top 50 Most Influential Business Leaders in Israel).
Her vision is to drive inclusion and ensure all can participate in the data economy. Sophie is actively involved with several Women in Tech networks to eradicate gender disparities in high-tech industries and startups.
Kevin Pchola is the Head of Events Management and Public Relations for Miele in the United States. Miele is a leader in premier home appliances and Kevin is responsible for brand and product awareness. On the public relations front, Kevin develops and manages the strategic narrative for the brand and its products. He also manages the company’s partnerships, sponsorships, and integrated efforts to progress the brand and ensure continued growth in followers, brand ambassadors, and new users. Appliances are an experiential product and Miele utilizes a combination of in person and online events. Kevin has 20 plus years working in the field of Events and PR and has a well-rounded and diverse background working for agencies on consumer goods, technology, sports, and corporate clients and products.
Emmett leads the Go-to-Market strategy for the Partnerships Marketing team at Citi. His roles typically focus on customer-centric innovation at the intersection of marketing and product to challenge BAU in an organization. His approach is to build something truly useful based on real consumer needs, and market products in creative language customers understand across the platforms that fuel their everyday lives.
He initially joined Citi to lead partnerships marketing for Citi FinTech before moving on to lead acquisitions marketing for the retail bank, then transitioning to focus specifically on digital partnerships. Prior to Citi Emmett worked in media and advertising at BuzzFeed building media brands like Tasty and endemic advertising solutions across all digital platforms. And prior to that he worked in the consumer packaged goods industry as a Brand Manager and Media and Content lead for Ritz Crackers, Honey Maid, Wheat Thins, then Good Thins while working for Mondelez International.
Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy. Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company’s position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at Salesforce.com.
Kelman holds a BA in economics from the University of California at Berkeley.
Lisa joined Forrester in 2019. She previously was VP & Head of Events, SiriusDecisions. Prior to joining SiriusDecisions she held leadership roles in Citigroup and Thomson Reuters. Lisa began her career with Gartner, where she spent nearly 20 years growing and expanding the Events business including their largest portfolio of events, Symposium/ITxpo.
Stella Garber joined Trello in 2014 to build out a remotely distributed marketing team. In 2020, Atlassian, Trello’s parent company, implemented a remote policy globally for all employees with many policies that Trello brought to life. Prior to Trello, Stella was a serial entrepreneur. She holds an MBA from the University of Chicago Booth School of Business.
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