The turn of events. The age of engagement.

Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios, and Marketing Community,

responsible for the development, production, and execution of global events and experiential marketing. For the last 18 months, Bob and the team have transformed from a global live events organization into an interactive television network, broadcasting globally. Named the 2021 PCMA Business Events Strategist of the Year, he is responsible for the Microsoft Production Studios delivering programming and training around the world.

For 30 years, Bob has consistently landed senior-level positions in a variety of industries and mediums, including: Writer/Composer/Co-Producer of the Teenage Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The world’s first interactive movie/game), Founding Executive Creative and Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft Network, Founding Executive; Microsoft Advertising. Bob received his BA in Theater from the University of the Pacific.

Alex Rosemblat is CMO at Datadog and before that VP Marketing at the company for almost a decade. Prior to Datadog, Alex served as the Product Marketer for Dell’s Cloud and Virtualization product family (via the acquisition of Kernel), bringing virtualization management and cloud monitoring software products to market. Alex has several years of experience with enterprise software and related technologies through product management, IT consulting, and pre-sales engineering with Symantec (via the acquisition of SwapDrive) and Epic Systems Corporation. He holds a BS in Commerce, specializing in IT, from the University of Virginia and an MBA from the MIT Sloan School of Management

Prof. Sawhney is the Associate Dean for Digital Innovation and the McCormick Foundation Professor at Northwestern’s Kellogg School of Management. He is a globally recognized scholar, consultant, and speaker in innovation, product strategy, modern marketing, and AI strategy. He has co-authored seven management books, dozens of academic articles, thirty case studies, two strategy simulations, and has created eight online executive education courses. He consults widely for leading technology companies and technology startup firms. Prof. Sawhney holds a Ph.D. in Marketing from the Wharton School, an MBA from IIM Calcutta, and a B . Tech. from IIT Delhi. He received the Distinguished Alumni award from IIM Calcutta in 2016 and the Global Alumni Recognition Award from IIT Delhi in 2022.

Sarah McConnell is the VP Demand Generation at Qualified. Sarah has developed an expertise in building SaaS start-up marketing programs from the ground up by implementing technology, processes, and teams. Prior to joining Qualified, Sarah held several digital marketing and demand generation roles at B2B SaaS companies where she specialized in driving scalable pipeline and revenue growth.

With over 15 years of live streaming experience, Steven believes in the power of live to connect people and bring them closer to experiences. At Airbnb, Steven manages their Kaltura MediaSpace account as well as remote capture tools. He believes in utilizing video to help foster a sense of community and to contribute to positive culture within the enterprise space. Outside of Airbnb, Steven enjoys exploring the VR community. Using the immersive capabilities of 360° filmmaking, Steven has been making yoga and meditation experiences accessible to more people.

Stacy Nawrocki serves as the Head of Product Management and Go – To – Market Leader for IBM Watson Media. In this role, Stacy is responsible for strategic technology direction, product management, sales, and customer success. Previously, Stacy was Head of Product Marketing for The Weather Company and Marketing Leader for IBM Analytics Media & Entertainment Solutions. Stacy was also VP of Marketing at Jahia and Director of Marketing at Qumu. Stacy studied Business Administration at California State University Long Beach and the University of San Francisco

Clara Galán leads product marketing for Adobe Live, a creative live-streaming platform on Behance. Clara has been at Adobe for the past five years, and previously managed global educator community programs. Prior to Adobe, Clara focused on marketing and building communities for Amazon (Kindle), Remind.com, and The George Lucas Educational Foundation ( Edutopia). Before transitioning into the technology sector, Clara began her career as a K12 educator in the San Francisco Bay area teaching English Language Arts and World Languages. Clara currently lives in Barcelona, Spain, and enjoys learning about technologies to improve education and build learning communities.

Paul is the CMO of Outbrain, leading strategic marketing and positioning for the company. Prior to joining Outbrain, Knegten was CMO of Beeswax, acquired by Comcast in 2021 to power their programmatic CTV platform. Over the last two decades, Paul has held executive marketing roles evangelizing the power of data-driven, programmatic advertising at MediaMath, Yahoo!, and Dapper, in addition to co-founding Amitree, an Accel-backed tech startup

Amit is a seasoned marketing executive with extensive experience planning, developing, and executing B2B and B2C marketing strategies from the ground up. His success stems from the potent combination of people management skills, a strong data analytics and statistics background, business acumen, creativity, passion, and a keen eye for detail. In brief, Amit is the rare executive who merges both the art and science of marketing.

Daniel is a seasoned marketing leader with two decades of multi-discipline experience in global and regional roles at Daimler, Mercedes – Benz, eBay, and HERE Technologies. He is passionate about building brands that create customer value and about empowering teams and individuals to achieve the most ambitious goals. As the Head of Strategic Marketing at HERE Technologies, his teams deliver the overarching brand positioning, marketing strategy, campaign and messaging frameworks, content and creative assets, website experience, and events to drive awareness and demand. Daniel holds certificates in Coaching Agile Transitions and Agility in the Enterprise by ICAgile. He is a participant in the current 2022/23 cohort of Columbia Business School Executive Education’s Chief Marketing Officer Program

Laura Heisman is a marketing and communications executive with 25+ years of experience. After serving as GitHub’s VP of communications and corporate marketing, Laura joined VMware earlier this year as their CMO, in charge of all global marketing efforts, including field and partner marketing. She’s also spent more than a decade as VP of communications at Citrix, leading the worldwide communications and brand awareness program, as well as a variety of global brands and technology startups. Laura has acted as the executive sponsor for Women Employee Resource Groups and continues to mentor women in technology in her free time. She holds a bachelor of arts in communications from San Diego State University

Sara Gorlick, CMP kicked off her corporate event planning career over a decade ago with a 1,500-person Health Care Summit. After being thrown into the fire of logistics, floor plans, programming, and solving on-site crises she was hooked. She then went global to learn the hotel side of the business at the InterContinental Hotel in Tel Aviv. For the last decade, she has been directing events for a global eCommerce company. Sara has a passion for corporate events and lives by her event planner code to keep positive, productive, calm, and kind. She has won a number of event planning awards including the BizBash Corporate Planner of the Year Award and the Event Solutions Spotlight Award for Corporate Event Planner of the Year

With a background in high-growth tech startups and international household brands like Unilever, General Mills, and P&G, Nadia has two decades of experience in global consumer marketing. Originally from London, she has a passion for building profitable, meaningful brands that have an impact on millions of people worldwide.

Kerry oversees the global event and experiential marketing, creative, communications, web design and development, and social impact teams. She also serves as chief of staff to the executive vice president and founder of NetSuite. She has more than 20 years’ experience across retail, services, high-tech, event, and entertainment industries. Before NetSuite, she held various positions with The San Francisco Giants and NCR Corporation. She holds a bachelor’s degree in Communications from Indiana University

Sophie is an Events Program Manager at Amazon Web Services (AWS) – covering Europe, Middle East, and Africa (EMEA) – running end-to-end strategy and delivery on tentpole events including Summit Online, Innovate, and EMEA @re:Invent. A tenured Amazonian for over 4 years, she started her journey as a Site Merchandiser before taking on a new challenge at AWS, where she has held various marketing roles to build her knowledge base, including Virtual Events Program Manager, running large-scale pan – EMEA virtual events on multiple platforms. As a true people person, Sophie loves working with dynamic teams and stakeholders to pull off bar-raising events for our customers

Amy Jaick is the Chief Marketing and Communications Officer at Columbia Business School. She works across functions and channels to create integrated programs that bring CBS’s mission, vision, and values to life. Prior to joining CBS, Amy built and led the first-ever corporate digital marketing and communications team at ViacomCBS and helped launch Goodman Media’s digital business. Jaick has also held the role of Director of Digital Marketing at Estimize, where she implemented acquisition, engagement, and retention campaigns across mediums. Before Estimize, she oversaw marketing for The Economist’s events business in North and South America, after first serving as The Economist’s Communications Manager for the region. Jaick initially began her career at Goodman Media designing media relations programs for marquee clients. Jaick received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan.

Alvio Barrios is Senior VP of Customer Experience Lifecycle Solutions at Cisco. His team of 2,000 professionals drives strategy, portfolio management, and the go-to-market experience for customers and partners, generating a yearly global $13.8B. Alvio has led high-performance teams at major telecom and networking companies, such as Juniper Networks, Ciena, and Bellsouth, with a focus on achieving significant growth and driving innovation. He holds a B.S.E. with honors from FIU and has completed several executive leadership programs. He’s listed among HITEC’s Top 100 Leaders for 2020. He also actively supports several social causes.

Rachel is the marketing director for the EMEA commercial and public sector field marketing for Amazon Web Services (AWS). In her role, she is responsible for local marketing strategy to drive awareness, demand generation, and customer engagement. Rachel leads a team of marketers and operations that work across the region to educate customers on the AWS products and services and drive exceptional customer experience, communicating in the channels that customers want to consume. Rachel has 20+ years of experience, gained from working across functions to deliver outcome-based marketing to enterprises, start-ups, B2C, and service organizations

Heather Combs, Head of Global Brand Strategy & Insights at Adobe, is a marketing leader with deep brand-building experience across B2B and B2C. At Adobe, Heather leads a team responsible for driving brand relevance globally, from deeply understanding the customer to our product portfolio to how we position our brand for the future. She is passionate about the importance of creativity and the impact Adobe continues to have in enabling everyone – from the next generation of creators to entrepreneurs to businesses – to make their mark on the world. Prior to Adobe, Heather led brand efforts at Visa and Levi Strauss & Co. Beyond her marketing career, Heather is also a world-renowned musician, where she has shared the stage with many inspiring artists such as Stevie Nicks, Tom Petty, and Bonnie Raitt. She is a super fan of baseball, free-thinking, great storytelling, laughing as much as possible, and fanning the flame of creativity within us all

Emily Ketchen is CMO and Vice President for the Intelligent Devices Group at Lenovo. She leads a global team that drives marketing campaigns, oversees brand marketing, customer insights, and creative direction across all IDG business segments – including defining marketing strategy to grow the Lenovo brand and drive expansion worldwide.

Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, social media, corporate and financial communications, industry analyst, media relations and research, insights and analytics. She is also a member of Accenture’s Global Management Committee.

Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. She also led the creative, media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade.

Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.

Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.

Peter Alexander is Check Point’s Chief Marketing Officer and manages all branding, communications, operational and strategic marketing for the company. He joined Check Point in 2017. Previously Mr. Alexander served as CMO at Harmonic Inc., the global leader in video delivery infrastructure, and he also spent 15 years at Cisco Systems Inc. as head of Enterprise, Commercial, and Field Marketing sequentially. Mr. Alexander began his career as a software engineer at ROLM Corporation. He holds B.Eng in Electrical and Electronic Engineering from Bradford University (UK), an MBA from U.C. Berkeley, and a Commercial Pilot’s license

Ada Agrait is the SVP and Global Head of Corporate Marketing for SAP responsible for leading all global corporate marketing, digital marketing, events, engagement, and brand strategy for the company’s digital-first transformation. Prior to SAP, Ada spent more than 17 years at Microsoft, most recently as VP of Commercial Marketing. At Microsoft, she held senior leadership roles in MSN, Bing, Windows Phone, Azure, and helped the company build its first global demand center. Born and raised in Puerto Rico, Ada is passionate about empowering women in diverse communities, helping them thrive in business, and fostering and mentoring amazing talent.

Leah is Chief Enterprise Officer at Coursera. Under Leahʼs leadership, Coursera is helping thousands of businesses, governments, and universities reskill their workforce and access a world-class education. Prior to Coursera, Leah was SVP at Kaltura, an Intel Capital-funded video technology company, where she oversaw enterprise growth, operations, services, and international expansion. Leah began her career at the World Bank and the National Institutes of Health served on President Obama’s Technology Policy Committee and was a member of the Council on Foreign Relations. She also sits on the Board of Engine Advocacy, leading
technology and startup policy organization that promotes freedom of expression, innovation, and access to knowledge. Leah is a graduate of Yale Law School and received her undergraduate degree from Brown University. In 2020, she was listed in Fortune Magazineʼs 40 under 40.

Jaime is the VP and CMO for Old Dominion University in Norfolk, Virginia. She has 18 years of experience in higher education, serving in marketing and PR roles at several universities. She participated in university rebranding projects, website redesigns, and in the development of integrated marketing communications models. Throughout her career, Jaime has volunteered for organizations such as the American Marketing Association and HighEdWeb. She’s a regular conference speaker on a wide range of marketing communications topics. Her work has earned nearly 40 industry awards. Jaime holds a bachelor’s degree in journalism from UMN and a master’s degree in integrated marketing communications from WVU

Mor Kristal Paul is an Events and Production Team Lead at monday.com. Mor leads the events team for the APAC & the Americas and is the project manager of Elevate. As the project manager leading Elevate, monday.com’s annual customers’ conference she is responsible for the virtual and physical events for over 50K participants in three time zones. Before joining monday.com she spent 15 years at Kenes Group, producing global medical conferences. Starting off as a Registration and Accommodation Manager, she was then promoted to a Project Manager, Senior Project Manager, and Director of Client Accounts. Mor has worked around the globe with various teams and cultures. When the COVID – 19 pandemic began, she applied her skills in the virtual event space, and today is a leading expert in global in-person and virtual conferences

Lior Raz is an ex-marketer turned actor, writer, and producer, known for ‘Fauda’ and ‘6-underground.’ Most recently, he co-wrote, co-produced, and starred in the Netflix original series ‘Hit & Run.’ Debuting last August, the show became an international sensation, well acclaimed tv show in the streaming services.

Udi Ledergor is the CMO at Gong. He is a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He’s also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and start-up adviser.

Gali Arnon has served as our Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, Ms. Arnon was Senior Vice President of Marketing and Operations at SimilarWeb Ltd., a web analytics company. Prior to that, she served in multiple vice president roles at 888 Holdings Plc, an online gaming platform and publicly traded company in London, from 2009 to 2014. Ms. Arnon holds a B.A. and M.B.A. from Tel Aviv University in Israel.

A 25-year streaming media veteran, Dan Rayburn is referred to by many as the voice of the industry. His thoughts and analyses about streaming media technology and OTT business models have been quoted more than 2,000 times by the media, with regular TV appearances on major networks. His expertise has also been called upon by the U.S. Senate, House of Representatives, and various DoD agencies. He’s also a sought after expert in patent cases involving video technologies.

Dan is conference Chairman for the NAB Show Streaming Summit and his streamingmediablog.com is widely read by broadcasters, content owners, OTT providers, Wall Street money managers, and industry executives. He has presented at +200 conferences, authored/co-authored eight books and lectured at NYU. He’s founded one of the first live webcasting production companies in the nineties, which was sold to a telecom provider in the dot com era.

Marianna Kantor joined Esri as Chief Marketing Officer in 2015. She is passionate about the role of marketing as a strategic competitive differentiator and a growth driver. At Esri, she built a high-performing, purpose-driven organization, dedicated to Esri’s vison of building a resilient and sustainable future through geospatial approaches and technology. Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth. Marianna has held technology and marketing leadership positions throughout her career in leading organizations such as AT&T, Akamai, and Los Alamos National Labs. Marianna holds two engineering degrees from Columbia University and University of Pennsylvania, and an Executive MBA from MIT.

Ken Holsinger leads the data practice at Freeman, bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. He has more than 25 years of experience in technology, media and event production as a lead executive, consultant and speaker and has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design and start-up operations. He has been named on multiple hardware, software and process patents.

Melanie is an innovator with a unique background. She has a degree in marketing and her CPA license. She has been an instructional designer, director, and producer during her tenure at Thomson Reuters and now manages a team of talented individuals whose media experience includes live streaming and media production.

One of the top marketing minds in the country, Dave Gerhardt helps B2B startups with messaging, brand building, and comprehensive marketing strategies. He’s the former chief brand officer for Drift, a company he helped establish as one of the fastest-growing SaaS brands of all time. In 2019, Dave founded DGMG, a marketing consulting firm for startups. And is now leading the B2B marketing community, Exit Five. A guest lecturer at Harvard Business School, Dave travels the world speaking at events like MarketingProfs B2B Forum, B2B Sales & Marketing Exchange, Traffic & Conversion Summit, and SaaStock. He lives with his family in Burlington, Vermont.

Jon is SVP of Marketing at HubSpot, where he has a passion for helping companies grow better. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service, and was the Head of Marketing for Klout, the social media influencer platform. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.

Peter Stonier is the Executive Producer of Esri’s Video Storytelling Studio which creates films about how geography, mapping, and GIS technology are helping address our greatest challenges – such as the spread of epidemics and the threat of climate change.   He has been a producer, writer, and director at television majors, (BBC, PBS, CNN International) and advertising agencies (R/GA, PublicisSapient, FutureBrand).   He traveled the world for seven years as Sony Filmmaker in Residence for Conservation International, co-producing environmental films with National Geographic.  Prior to coming to Esri he served as Sr. Documentary Producer for the Newseum.   His work has won top awards from diverse festivals including Jackson Wild, The New York Festival, Promax, the Webbys and the Clios.   He holds an MFA in Cinematic Arts from U.S.C. and an MBA from the London Business School.

Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy.

Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company’s position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at Salesforce.com.

Kelman holds a BA in economics from the University of California at Berkeley.

Angie has been suiting up for the win in her Marketing Armor for 20+ years. As a pioneer in the digital event space, a culture builder of high performing teams and a constant student of life, she is passionate about cultivating connections through experiential programs. As Head of Experiential and Field Marketing at Atlassian, she counts herself lucky to be working in a marketer’s Shangri-La! Working for a company that builds products that ‘Unleash the potential in every team’, Angie says she is excited to be in an environment that feeds her desire to pioneer and experiment with new ideas including the launch of the first ever industry conference for Teams. Not even a global pandemic will stand in her way.

Angie is passionate about sharing how together we can create a future where we thrive, not just survive and her first piece of advice is to cultivate gratitude, it is life-changing.

Ashleigh is an accomplished marketing executive with deep experience in sales, marketing and product best practices and technology. She is currently SVP of Marketing at RainFocus and is driven by a passion for helping high-growth companies establish and scale marketing functions to deliver an exceptional customer experience that aligns with rapidly changing expectations and technology advancements. Prior to RainFocus, Ashleigh led marketing teams spanning GTM strategy, demand generation, ABM, client marketing, and operations at SiriusDecisions and Forrester.

Ashleigh holds her BSBA in Marketing from the University of Richmond. In her spare time, Ashleigh can be found playing golf and spending time with family.

Stefanie Arnold, Senior Director of Event Logistics, leads space planning and supplier coordination for ISTE’s annual conference. Her team is tasked with carrying forward the successful virtual conferences from 2020 and 2021 into a dynamic hybrid experience for 2022.

Prior to joining ISTE in 2019, Stefanie worked for the University of Oregon Conference Services in exhibit management and then as a Senior Event Manager at the Oregon Convention Center. While at OCC she led a multi-year planning process in concert with TrackTown USA to bring the Indoor World Track and Field Championships to the US and the first time an indoor track has been constructed inside a convention center.

Stefanie has both a bachelor’s and a master’s degree from the University of Oregon. She has passed experiences working for FEAST Portland, TrackTown USA, Hood to Coast relay series, Portland Timbers, and the Irish Football Association.

Soo Young Kim is the Head of Global Brand, Programs and Experiences for YouTube Ads Marketing. She and her team are responsible for brand marketing, brand programs, digital and live and experiences in 30+ markets. She oversees YouTube’s biggest tentpole moments including YouTube Brandcast, YouTube’s upfront event, and YouTube’s global effectiveness awards program, YouTube Works Awards.

Soo Young has been at YouTube and Google for 15+ years, during which she has led small business brand marketing, outreach programs and product marketing, helping small businesses get online and grow – a key pillar of the Grow with Google initiative and Google’s social and economic impact work. She also launched multiple brand & reputation programs and led the Google B2B events and experiences marketing team. Prior to Google, Soo Young worked at Cheil Communications, a global marketing agency, leading large-scale integrated marketing programs, sports marketing and experiences for Samsung Electronics. She started her career at Asian Diversity, a provider of career development resources for Asian Americans.

Soo Young graduated from the University of Pennsylvania with a degree in Communications. She serves on the board of a non-profit supporting communities hit by the HIV/AIDS epidemic. Soo Young is a proud New Jersey native and now lives in New York City with her husband.

Doug is the heart of RainFocus with 20+ years solving customer problems with technology. He went from programmer to founder and CEO at various small and large companies. His foresight and vision have shaped an industry, and he is heralded as a pioneer in the next wave of experiential marketing. Today, Doug’s original technology vision remains the foundation for most current enterprise events programs.

Doug holds an MBA from the Marriott School of Management at Brigham Young University. In his spare time, Doug can be found hiking and camping with boy scouts in the mountains and deserts of Utah, where he serves as Scout Master.

Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, corporate and financial communications, industry analyst, media relations and research, insights, and analytics. She is also a member of Accenture’s Global Management Committee. Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, media planning, and buying. She also led the media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade. Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning business-to-business brand development, digital marketing, and communications for some of the most iconic brands, including AT&T and ExxonMobil. Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.

Award-winning inventor, musician, and entrepreneur. TED speaker, Forbes U30 alumni, visiting professor at CalArts. Matan is the co-founder of Shift, an impact-driven innovation lab, and Tongo – the world’s first tongue – computer interface. His inventions translate physical signals (brainwaves, heartbeats, motion, etc.) into music, help people with disabilities to express themselves in new ways, and have been featured in talks, performances, and interactive installations all over the world. MatanB.com