With the rise of virtual events, the divide between business get-togethers and other marketing channels has become blurrier than ever. In this series, based on ‘Virtually Live! by Kaltura’ event, prominent marketing and business leaders share their experiences, stories, and insights, from the last couple of years, as well as forecasts.
Is the flywheel a more adequate name for it than the marketing funnel (yes, if you ask Jon Dick, SVP Marketing at HubSpot)? Should you treat your agenda and content differently now that it’s digital (definitely, says Soo Young Kim, Head of Global Brand, Programs & Experiences at YouTube)? How have hybrid and virtual events changed the sell cycle (it’s complicated, according to Gong’s CMO, Udi Ledergor)?
Plus a lot more.
Co-creator & Star of Netflix Shows “Hit & Run” and “Fauda”
CMO at Gong
CMO at Fiverr
Streaming Media Analyst at NAB
CMO at Esri
SVP Strategy at Freeman
Director of Media Production, Thomson Reuters
Chief Marketing and Communications Officer at Accenture
Former Chief Brand Officer for Drift
SVP Marketing at HubSpot
Executive Producer at Esri Creative Lab
Executive VP & CMO at Oracle
Head of Experiential & Field Marketing at Atlassian
SVP Marketing at RainFocus
Stefanie Arnold Director of Event Logistics at ISTE
Head of Global Brand, Programs & Experiences at Youtube
Founder and President at Rainfocus
Lior Raz is an ex-marketer turned actor, writer, and producer, known for ‘Fauda’ and ‘6-underground.’ Most recently, he co-wrote, co-produced, and starred in the Netflix original series ‘Hit & Run.’ Debuting last August, the show became an international sensation, well acclaimed tv show in the streaming services.
Udi Ledergor is the CMO at Gong. He is a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He’s also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and start-up adviser.
Gali Arnon has served as our Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, Ms. Arnon was Senior Vice President of Marketing and Operations at SimilarWeb Ltd., a web analytics company. Prior to that, she served in multiple vice president roles at 888 Holdings Plc, an online gaming platform and publicly traded company in London, from 2009 to 2014. Ms. Arnon holds a B.A. and M.B.A. from Tel Aviv University in Israel.
A 25-year streaming media veteran, Dan Rayburn is referred to by many as the voice of the industry. His thoughts and analyses about streaming media technology and OTT business models have been quoted more than 2,000 times by the media, with regular TV appearances on major networks. His expertise has also been called upon by the U.S. Senate, House of Representatives, and various DoD agencies. He’s also a sought after expert in patent cases involving video technologies.
Dan is conference Chairman for the NAB Show Streaming Summit and his streamingmediablog.com is widely read by broadcasters, content owners, OTT providers, Wall Street money managers, and industry executives. He has presented at +200 conferences, authored/co-authored eight books and lectured at NYU. He’s founded one of the first live webcasting production companies in the nineties, which was sold to a telecom provider in the dot com era.
Marianna Kantor joined Esri as Chief Marketing Officer in 2015. She is passionate about the role of marketing as a strategic competitive differentiator and a growth driver. At Esri, she built a high-performing, purpose-driven organization, dedicated to Esri’s vison of building a resilient and sustainable future through geospatial approaches and technology. Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth. Marianna has held technology and marketing leadership positions throughout her career in leading organizations such as AT&T, Akamai, and Los Alamos National Labs. Marianna holds two engineering degrees from Columbia University and University of Pennsylvania, and an Executive MBA from MIT.
Ken Holsinger leads the data practice at Freeman, bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. He has more than 25 years of experience in technology, media and event production as a lead executive, consultant and speaker and has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design and start-up operations. He has been named on multiple hardware, software and process patents.
Melanie is an innovator with a unique background. She has a degree in marketing and her CPA license. She has been an instructional designer, director, and producer during her tenure at Thomson Reuters and now manages a team of talented individuals whose media experience includes live streaming and media production.
Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, social media, corporate and financial communications, industry analyst, media relations and research, insights and analytics. She is also a member of Accenture’s Global Management Committee.
Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. She also led the creative, media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade.
Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.
Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
One of the top marketing minds in the country, Dave Gerhardt helps B2B startups with messaging, brand building, and comprehensive marketing strategies. He’s the former chief brand officer for Drift, a company he helped establish as one of the fastest-growing SaaS brands of all time. In 2019, Dave founded DGMG, a marketing consulting firm for startups. And is now leading the B2B marketing community, Exit Five. A guest lecturer at Harvard Business School, Dave travels the world speaking at events like MarketingProfs B2B Forum, B2B Sales & Marketing Exchange, Traffic & Conversion Summit, and SaaStock. He lives with his family in Burlington, Vermont.
Jon is SVP of Marketing at HubSpot, where he has a passion for helping companies grow better. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service, and was the Head of Marketing for Klout, the social media influencer platform. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
Peter Stonier is the Executive Producer of Esri’s Video Storytelling Studio which creates films about how geography, mapping, and GIS technology are helping address our greatest challenges – such as the spread of epidemics and the threat of climate change. He has been a producer, writer, and director at television majors, (BBC, PBS, CNN International) and advertising agencies (R/GA, PublicisSapient, FutureBrand). He traveled the world for seven years as Sony Filmmaker in Residence for Conservation International, co-producing environmental films with National Geographic. Prior to coming to Esri he served as Sr. Documentary Producer for the Newseum. His work has won top awards from diverse festivals including Jackson Wild, The New York Festival, Promax, the Webbys and the Clios. He holds an MFA in Cinematic Arts from U.S.C. and an MBA from the London Business School.
Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy.
Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company’s position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at Salesforce.com.
Kelman holds a BA in economics from the University of California at Berkeley.
Angie has been suiting up for the win in her Marketing Armor for 20+ years. As a pioneer in the digital event space, a culture builder of high performing teams and a constant student of life, she is passionate about cultivating connections through experiential programs. As Head of Experiential and Field Marketing at Atlassian, she counts herself lucky to be working in a marketer’s Shangri-La! Working for a company that builds products that ‘Unleash the potential in every team’, Angie says she is excited to be in an environment that feeds her desire to pioneer and experiment with new ideas including the launch of the first ever industry conference for Teams. Not even a global pandemic will stand in her way.
Angie is passionate about sharing how together we can create a future where we thrive, not just survive and her first piece of advice is to cultivate gratitude, it is life-changing.
Ashleigh is an accomplished marketing executive with deep experience in sales, marketing and product best practices and technology. She is currently SVP of Marketing at RainFocus and is driven by a passion for helping high-growth companies establish and scale marketing functions to deliver an exceptional customer experience that aligns with rapidly changing expectations and technology advancements. Prior to RainFocus, Ashleigh led marketing teams spanning GTM strategy, demand generation, ABM, client marketing, and operations at SiriusDecisions and Forrester.
Ashleigh holds her BSBA in Marketing from the University of Richmond. In her spare time, Ashleigh can be found playing golf and spending time with family.
Stefanie Arnold, Senior Director of Event Logistics, leads space planning and supplier coordination for ISTE’s annual conference. Her team is tasked with carrying forward the successful virtual conferences from 2020 and 2021 into a dynamic hybrid experience for 2022.
Prior to joining ISTE in 2019, Stefanie worked for the University of Oregon Conference Services in exhibit management and then as a Senior Event Manager at the Oregon Convention Center. While at OCC she led a multi-year planning process in concert with TrackTown USA to bring the Indoor World Track and Field Championships to the US and the first time an indoor track has been constructed inside a convention center.
Stefanie has both a bachelor’s and a master’s degree from the University of Oregon. She has passed experiences working for FEAST Portland, TrackTown USA, Hood to Coast relay series, Portland Timbers, and the Irish Football Association.
Soo Young Kim is the Head of Global Brand, Programs and Experiences for YouTube Ads Marketing. She and her team are responsible for brand marketing, brand programs, digital and live and experiences in 30+ markets. She oversees YouTube’s biggest tentpole moments including YouTube Brandcast, YouTube’s upfront event, and YouTube’s global effectiveness awards program, YouTube Works Awards.
Soo Young has been at YouTube and Google for 15+ years, during which she has led small business brand marketing, outreach programs and product marketing, helping small businesses get online and grow – a key pillar of the Grow with Google initiative and Google’s social and economic impact work. She also launched multiple brand & reputation programs and led the Google B2B events and experiences marketing team. Prior to Google, Soo Young worked at Cheil Communications, a global marketing agency, leading large-scale integrated marketing programs, sports marketing and experiences for Samsung Electronics. She started her career at Asian Diversity, a provider of career development resources for Asian Americans.
Soo Young graduated from the University of Pennsylvania with a degree in Communications. She serves on the board of a non-profit supporting communities hit by the HIV/AIDS epidemic. Soo Young is a proud New Jersey native and now lives in New York City with her husband.
Doug is the heart of RainFocus with 20+ years solving customer problems with technology. He went from programmer to founder and CEO at various small and large companies. His foresight and vision have shaped an industry, and he is heralded as a pioneer in the next wave of experiential marketing. Today, Doug’s original technology vision remains the foundation for most current enterprise events programs.
Doug holds an MBA from the Marriott School of Management at Brigham Young University. In his spare time, Doug can be found hiking and camping with boy scouts in the mountains and deserts of Utah, where he serves as Scout Master.
Are you an expert in marketing? Do you know something about virtual events that no one else does? We’d love to have you on our podcast! Fill out this form and we’ll get back to you.
In November ‘21, thousands of marketers met to talk about virtual and hybrid events in a virtual, but not hybrid, event. With five tracks, expert panels, and hands-on workshops, we discussed personalized attendee experiences, top-tier content, and raking in those leads. The Virtually Live! podcast wouldn’t have come alive (pun intended) if it wasn’t for that event.
And you can still catch all that fun on demand.
We’re currently working on Virtually Live! ’22. Feel like telling us what you’d like to see there? Great! Send us your ideas and be the first to know what’s coming.
David Duchovny felt a little anxious and we couldn’t NOT do something about it. Long story short, you can now create, manage, and measure awesome interactive events of any size or type on a single platform