With the rise of virtual events, the divide between business get-togethers and other marketing channels has become blurrier than ever, and a new digital marketing funnel has emerged. But it couldn’t have happened without the creativity and smarts of marketers who wielded their events into immersive experiences and personal interactions that fit right into people’s every day, anywhere on the customer journey.
CMO at DocuSign
Co-creator & Star of Netflix Shows “Hit & Run” and “Fauda”
VP, Global Head of Event Strategy at SAP
CMO at SodaStream
CMO at Gong
CMO at Nasdaq
CMO at Fiverr
Streaming Media Analyst at NAB
VP Communications at Lemonade
CMO at Esri
SVP Strategy at Freeman
Director of Media Production, Thomson Reuters
Global Events Director, Yotpo
Corporate VP Global Events, Production Studios and Marketing Community at Microsoft
Marketing Strategist at DK Strategy
Chief Marketing and Communications Officer at Accenture
VP, Product Manager at Citi
Chief Brand Officer at Drift
SVP Marketing at HubSpot
Executive Producer at Esri Creative Lab
VP, Principal Analyst at Forrester
Senior Director Global Events at Moody’s Corporation
CMO at Puratos
Head of Events Management and Public Relations at Miele
Director of Partnerships & Innovation Marketing at Citi
SVP, Global Events at Forrester
Former Head of Marketing at Trello at Atlassian
Executive VP & CMO at Oracle
CMO at RAMP
Head of Experiential & Field Marketing at Atlassian
SVP Marketing at RainFocus
Account Executive Marketing Cloud at Salesforce
Stefanie Arnold Director of Event Logistics at ISTE
CEO and CO-Founder at Riverside.fm
Head of Global Brand, Programs & Experiences at Youtube
Event Technical Support Service Manager at Cornell
Chief Experience Officer at ISTE
Founder and President at Rainfocus
EVP Product at Kaltura
Rob Giglio is the Chief Marketing Officer at DocuSign where he leads brand marketing, demand generation and digital sales. He has over 20 years of industry experience leading and executing global marketing and strategy initiatives.
Before joining DocuSign, Rob served as Senior Vice President, Digital Media Go-to-Market & Sales at Adobe where he was responsible for Adobe’s Creative Cloud and Document Cloud products and solutions – an over $9B business segment.
Rob was also Chief Marketing Officer at Art.com, where he owned all revenue-generation functions. He also held senior-level positions at Gap, Inc. and Williams-Sonoma, where he created the brand marketing organization to drive customer acquisition and loyalty.
Rob holds an MBA from the University of Southern California and a B.A. in Psychology from San Diego State University.
Lior Raz is an ex-marketer turned actor, writer, and producer, known for ‘Fauda’ and ‘6-underground.’ Most recently, he co-wrote, co-produced, and starred in the Netflix original series ‘Hit & Run.’ Debuting last August, the show became an international sensation, well acclaimed tv show in the streaming services.
Nicola Kastner is the VP, Global Head of Event Marketing Strategy for SAP. In this role she is responsible designing event strategies that capture new audiences; drive accelerated business performance; and customer value. By applying analytics and insights to better understand attendees, their behaviors and interests, and improve engagement she is focused on driving the continual optimization of SAP’s events, strategies, and plans.
Karin is Global CMO at SodaStream, leading the global brand and marketing strategy, product innovation, communication, consumer insights, and digital transformation. She is also a strong advocate for the consumer-centric approach and the environment. Karin holds a BA in Economics & Sociology and an MBA in Marketing from the Tel Aviv University.
Karin started her career in advertising at McCann Erickson over 20 years ago. Her career evolved into leading brands and marketing at Nestlé and Tnuva in Israel and the US, and global marketing roles across various industries. As a true global marketer, Karin has a passion for helping companies realize their full potential in culturally different countries, always leveraging the power of the brand.
Udi Ledergor is the CMO at Gong. He is a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He’s also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and start-up adviser.
Brian Buckley is Nasdaq’s Senior Vice President and Chief Marketing Officer. He oversees the planning, development, and execution of Nasdaq’s global marketing and corporate communications strategy. The Marketing & Communications team produces unique campaigns that promote Nasdaq’s strategic ambitions and demonstrate the company’s commitment to championing inclusive growth and prosperity.
Brian has almost 20 years of experience in the market infrastructure and wider financial sector, and is an expert in strategic organizational issues, including M&A, IPOs, crisis management, investor relations, corporate purpose, and marketing.
Brian holds a BSc in Management from Dublin Institute of Technology and an MA in Politics from Queen’s University Belfast.
Gali Arnon has served as our Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, Ms. Arnon was Senior Vice President of Marketing and Operations at SimilarWeb Ltd., a web analytics company. Prior to that, she served in multiple vice president roles at 888 Holdings Plc, an online gaming platform and publicly traded company in London, from 2009 to 2014. Ms. Arnon holds a B.A. and M.B.A. from Tel Aviv University in Israel.
A 25-year streaming media veteran, Dan Rayburn is referred to by many as the voice of the industry. His thoughts and analyses about streaming media technology and OTT business models have been quoted more than 2,000 times by the media, with regular TV appearances on major networks. His expertise has also been called upon by the U.S. Senate, House of Representatives, and various DoD agencies. He’s also a sought after expert in patent cases involving video technologies.
Dan is conference Chairman for the NAB Show Streaming Summit and his streamingmediablog.com is widely read by broadcasters, content owners, OTT providers, Wall Street money managers, and industry executives. He has presented at +200 conferences, authored/co-authored eight books and lectured at NYU. He’s founded one of the first live webcasting production companies in the nineties, which was sold to a telecom provider in the dot com era.
Yael Wissner-Levy is the Vice President, Communications at Lemonade ($LMND) a publicly traded digital insurance company powered by artificial intelligence and behavioral economics, and driven by social good. Previously, Yael was a speechwriter and communications consultant for political and business leaders, having written for heads of state, CEOs of multibillion dollar corporations, and non-governmental organizations. Prior to that she worked as a journalist at various media outlets, including Ha’aretz and Israel’s Channel 10 News, serving also as the channel’s correspondent to the UK. Yael also worked with former Congressman Steve Israel (NY, Dem) in DC. She holds a MSc from the London School of Economics.
Marianna Kantor joined Esri as Chief Marketing Officer in 2015. She is passionate about the role of marketing as a strategic competitive differentiator and a growth driver. At Esri, she built a high-performing, purpose-driven organization, dedicated to Esri’s vison of building a resilient and sustainable future through geospatial approaches and technology. Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth. Marianna has held technology and marketing leadership positions throughout her career in leading organizations such as AT&T, Akamai, and Los Alamos National Labs. Marianna holds two engineering degrees from Columbia University and University of Pennsylvania, and an Executive MBA from MIT.
Ken Holsinger leads the data practice at Freeman, bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. He has more than 25 years of experience in technology, media and event production as a lead executive, consultant and speaker and has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design and start-up operations. He has been named on multiple hardware, software and process patents.
Melanie is an innovator with a unique background. She has a degree in marketing and her CPA license. She has been an instructional designer, director, and producer during her tenure at Thomson Reuters and now manages a team of talented individuals whose media experience includes live streaming and media production.
Evgeniya is a Global Events Director at Yotpo. A seasoned events professional with 15+ years of diverse experience, for the last 6 years she’s run Yotpo’s event programs globally and organized everything from large-scale trade shows to intimate conferences to virtual events, and more. When she’s not talking about all things events & eCommerce, you’ll likely find her looking for her next travel destination or seeking out a new restaurant.
Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios and Marketing Community,
responsible for the development, production and execution of global events and experiential marketing. For the last 18 months, Bob and the team have transformed from a global live events organization into an interactive television network, broadcasting globally. Named the 2021 PCMA Business Events Strategist of the Year, he is responsible for the Microsoft Production Studios delivering programming and training around the world.
For 30 years, Bob has consistently landed senior level positions in a variety of industries and mediums, including: Writer/Composer/Co-Producer of the Teenage Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The world’s first interactive movie/game), Founding Executive Creative and Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft Network, Founding Executive; Microsoft Advertising. Bob received his BA in Theater from the University of the Pacific.
Debbie Kandel is the founder of DK Strategy is a boutique marketing strategy agency with a focus on B2B marketing and business development.
She has 20 years of experience in sales, marketing and business development. This experience includes working in high-tech, law, non-profit and luxury product industries. Originally from the UK, Debbie has lived in Israel for the past 13 years. She has developed an expertise advising Israeli companies entering foreign markets and advising international companies entering the Israeli market.
As well as general marketing and business development, Debbie specializes in event management.
Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, social media, corporate and financial communications, industry analyst, media relations and research, insights and analytics. She is also a member of Accenture’s Global Management Committee.
Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. She also led the creative, media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade.
Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.
Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
Zoia Kozakov is a Vice President, Product Manager at Citi working on Google Pay x Citi Plex, a banking experience grounded in consumer-first digital principle. By night, she is part-time faculty at Columbia University and BrainStation and a non-profit organization leader (she is Global Marketing Lead at WIN: Women in Innovation and an advisor to BuiltByGirls, Aspire To Her, and GenerationShe). Prior to working at Citi, Zoia spent several years overseeing digital advertising campaigns for companies like Richemont (Cartier, Van Cleef & Arpels, IWC, Jaeger LeCoultre), EY, Shiseido, and others. She also spent two years in the Special Operations unit in the Israeli Intelligence.
In tandem with changing the conversation around innovation, Zoia is a founder of and hosts the “WIN/WIN: Women in Innovation” podcast, which has over 20,000 downloads, listeners from 30+ countries, and features senior women innovators from companies such as PepsiCo, Oracle, EY, Pantone, Omnicom, IDEO and others.
One of the top marketing minds in the country, Dave Gerhardt helps B2B startups with messaging, brand building, and comprehensive marketing strategies. He’s the chief brand officer for Drift, a company he helped establish as one of the fastest-growing SaaS brands of all time. In 2019, Dave founded DGMG, a marketing consulting firm for startups. A guest lecturer at Harvard Business School, Dave travels the world speaking at events like MarketingProfs B2B Forum, B2B Sales & Marketing Exchange, Traffic & Conversion Summit, and SaaStock. He lives with his family in Burlington, Vermont.
Jon is SVP of Marketing at HubSpot, where he has a passion for helping companies grow better. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service, and was the Head of Marketing for Klout, the social media influencer platform. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
Peter Stonier is the Executive Producer of Esri’s Video Storytelling Studio which creates films about how geography, mapping, and GIS technology are helping address our greatest challenges – such as the spread of epidemics and the threat of climate change. He has been a producer, writer, and director at television majors, (BBC, PBS, CNN International) and advertising agencies (R/GA, PublicisSapient, FutureBrand). He traveled the world for seven years as Sony Filmmaker in Residence for Conservation International, co-producing environmental films with National Geographic. Prior to coming to Esri he served as Sr. Documentary Producer for the Newseum. His work has won top awards from diverse festivals including Jackson Wild, The New York Festival, Promax, the Webbys and the Clios. He holds an MFA in Cinematic Arts from U.S.C. and an MBA from the London Business School.
Laura Ramos is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing, demand management, and social media. She helps Forrester’s B2B marketing and sales clients plan, build, and deliver marketing programs that combine traditional and digital approaches. Her research addresses the skills, technology, process, and customer experience concerns of top B2B marketers related to all aspects of engaging existing customers.
Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B marketing practice, wrote leading research, and advised clients. Laura has more than 20 years of experience in B2B marketing roles at high-tech companies. Before rejoining Forrester in 2013, she held marketing leadership positions at Xerox and at various companies in California’s Silicon Valley.
Laura is a well-regarded speaker and moderator. She was named to BtoB Magazine’s “Who’s Who” and to its list of “Top 25 Digital Marketers.” Laura has served as vice president of programs for the Northern California chapter of the BMA. She is active in social media; you can follow her on Twitter at @lauraramos.
Laura holds an MBA from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a BS in mechanical engineering from Stanford University.
Jonathan leads the Moody’s Investors Service event program, covering over 800 events a year. Prior to joining Moody’s, Jonathan was Marketing Director for Content and Head of Events at The Economist Group. Jonathan has a passion for pushing the boundaries of what B2B events can achieve and was an early adopter of digital and hybrid events.
As Chief Marketing Officer for Puratos, Sophie Blum focuses on further accelerating the company’s digital transformation. She leverages her tech experience to help create innovative data-driven business solutions with the aim of democratizing access to cutting-edge AI.
Sophie held local, regional, and global business leadership positions in Procter & Gamble for a portfolio of brands and global business units. She has been the architect of P&G’s successful business establishment in Israel during her 10-year tenure as CEO. Sophie has also led Global Brand Building reinvention and the digital transformation of P&G’s European business, as Vice President, Global Innovation & Brand Building, and Europe CMO.
Sophie has been a mentor and advisory board member of start-ups for the last 15 years, some of which are now global leaders. She is now Managing Partner of Sparkalis, Puratos’ newly created Foodtech venture. Sophie is also a lecturer and received several business recognitions (Women to Watch 2018 by Ad Age Europe, Top 100 most influential people in Switzerland, Top 50 Most Influential Business Leaders in Israel).
Her vision is to drive inclusion and ensure all can participate in the data economy. Sophie is actively involved with several Women in Tech networks to eradicate gender disparities in high-tech industries and startups.
Kevin Pchola is the Head of Events Management and Public Relations for Miele in the United States. Miele is a leader in premier home appliances and Kevin is responsible for brand and product awareness. On the public relations front, Kevin develops and manages the strategic narrative for the brand and its products. He also manages the company’s partnerships, sponsorships, and integrated efforts to progress the brand and ensure continued growth in followers, brand ambassadors, and new users. Appliances are an experiential product and Miele utilizes a combination of in person and online events. Kevin has 20 plus years working in the field of Events and PR and has a well-rounded and diverse background working for agencies on consumer goods, technology, sports, and corporate clients and products.
Emmett leads the Go-to-Market strategy for the Partnerships Marketing team at Citi. His roles typically focus on customer-centric innovation at the intersection of marketing and product to challenge BAU in an organization. His approach is to build something truly useful based on real consumer needs, and market products in creative language customers understand across the platforms that fuel their everyday lives.
He initially joined Citi to lead partnerships marketing for Citi FinTech before moving on to lead acquisitions marketing for the retail bank, then transitioning to focus specifically on digital partnerships. Prior to Citi Emmett worked in media and advertising at BuzzFeed building media brands like Tasty and endemic advertising solutions across all digital platforms. And prior to that he worked in the consumer packaged goods industry as a Brand Manager and Media and Content lead for Ritz Crackers, Honey Maid, Wheat Thins, then Good Thins while working for Mondelez International.
Lisa joined Forrester in 2019. She previously was VP & Head of Events, SiriusDecisions. Prior to joining SiriusDecisions she held leadership roles in Citigroup and Thomson Reuters. Lisa began her career with Gartner, where she spent nearly 20 years growing and expanding the Events business including their largest portfolio of events, Symposium/ITxpo.
Stella Garber joined Trello in 2014 to build out a remotely distributed marketing team. In 2020, Atlassian, Trello’s parent company, implemented a remote policy globally for all employees with many policies that Trello brought to life. Prior to Trello, Stella was a serial entrepreneur. She holds an MBA from the University of Chicago Booth School of Business.
Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy.
Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company’s position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at Salesforce.com.
Kelman holds a BA in economics from the University of California at Berkeley.
Kevin has 20 years of experience in enterprise software and SaaS businesses ranging from $5MM to $1B in revenue. He has held key leadership positions at Microsoft, Hootsuite, Siebel Systems, and CloseQuickly.
Kevin is an avid traveler and has lived in Europe and Asia. He enjoys outdoor activities and going fast on anything with wheels or boards.
Angie has been suiting up for the win in her Marketing Armor for 20+ years. As a pioneer in the digital event space, a culture builder of high performing teams and a constant student of life, she is passionate about cultivating connections through experiential programs. As Head of Experiential and Field Marketing at Atlassian, she counts herself lucky to be working in a marketer’s Shangri-La! Working for a company that builds products that ‘Unleash the potential in every team’, Angie says she is excited to be in an environment that feeds her desire to pioneer and experiment with new ideas including the launch of the first ever industry conference for Teams. Not even a global pandemic will stand in her way.
Angie is passionate about sharing how together we can create a future where we thrive, not just survive and her first piece of advice is to cultivate gratitude, it is life-changing.
Ashleigh is an accomplished marketing executive with deep experience in sales, marketing and product best practices and technology. She is currently SVP of Marketing at RainFocus and is driven by a passion for helping high-growth companies establish and scale marketing functions to deliver an exceptional customer experience that aligns with rapidly changing expectations and technology advancements. Prior to RainFocus, Ashleigh led marketing teams spanning GTM strategy, demand generation, ABM, client marketing, and operations at SiriusDecisions and Forrester.
Ashleigh holds her BSBA in Marketing from the University of Richmond. In her spare time, Ashleigh can be found playing golf and spending time with family.
Eran is leading the Salesforce Marketing Cloud’s business in the Hightech industry in Israel. Previously Eran served as a VP Marketing and Product Management in several Hightech companies, heading global marketing activities and digital transformation in particular.
Stefanie Arnold, Senior Director of Event Logistics, leads space planning and supplier coordination for ISTE’s annual conference. Her team is tasked with carrying forward the successful virtual conferences from 2020 and 2021 into a dynamic hybrid experience for 2022.
Prior to joining ISTE in 2019, Stefanie worked for the University of Oregon Conference Services in exhibit management and then as a Senior Event Manager at the Oregon Convention Center. While at OCC she led a multi-year planning process in concert with TrackTown USA to bring the Indoor World Track and Field Championships to the US and the first time an indoor track has been constructed inside a convention center.
Stefanie has both a bachelor’s and a master’s degree from the University of Oregon. She has passed experiences working for FEAST Portland, TrackTown USA, Hood to Coast relay series, Portland Timbers, and the Irish Football Association.
Nadav Keyson is the CEO and co-founder of Riverside.fm – a remote audio and video creation platform used by thousands of podcasters, video creators and media companies. Prior to that, he had been pursuing an MBA at the University of Amsterdam however with the launch of Riverside in March 2020 and the massive growth the company has since seen, he has put that on hold.
Soo Young Kim is the Head of Global Brand, Programs and Experiences for YouTube Ads Marketing. She and her team are responsible for brand marketing, brand programs, digital and live and experiences in 30+ markets. She oversees YouTube’s biggest tentpole moments including YouTube Brandcast, YouTube’s upfront event, and YouTube’s global effectiveness awards program, YouTube Works Awards.
Soo Young has been at YouTube and Google for 15+ years, during which she has led small business brand marketing, outreach programs and product marketing, helping small businesses get online and grow – a key pillar of the Grow with Google initiative and Google’s social and economic impact work. She also launched multiple brand & reputation programs and led the Google B2B events and experiences marketing team. Prior to Google, Soo Young worked at Cheil Communications, a global marketing agency, leading large-scale integrated marketing programs, sports marketing and experiences for Samsung Electronics. She started her career at Asian Diversity, a provider of career development resources for Asian Americans.
Soo Young graduated from the University of Pennsylvania with a degree in Communications. She serves on the board of a non-profit supporting communities hit by the HIV/AIDS epidemic. Soo Young is a proud New Jersey native and now lives in New York City with her husband.
Matt Gorney is a member of Cornell Information Technology and specializes in event technical support at the university. Matt has decades of award-winning experience in live television news, corporate video/media, broadcast commercial post-production, and music video post-production. In this most recent decade, Matt has been focused on information technology with specialization in leveraging video for success in education.
Jennifer Ragan-Fore, ISTE’s Chief Experience Officer, is responsible for Events, Membership, and Marketing teams. She leads a talented team, partners, and specialized contractors in all phases of experience design and execution.
Prior to this, Jennifer has served ISTE in a variety of Membership, Communication, and Conference roles. She also held several event-and tech-focused positions within higher education. At the University of Washington, Jennifer was responsible for the launch of a public-private outreach center that brought Seattle’s corporate and academic communities together, and for the launch of a national executive conference, the production of a television series that aired on the Research Channel, and the creation of a research magazine.
Jennifer has a bachelor’s degree from Northwestern University’s School of Communication with a double major in performance studies and anthropology. She currently serves on two industry boards, Visit Anaheim and the New Orleans Convention Center Client Advisory Council.
Doug is the heart of RainFocus with 20+ years solving customer problems with technology. He went from programmer to founder and CEO at various small and large companies. His foresight and vision have shaped an industry, and he is heralded as a pioneer in the next wave of experiential marketing. Today, Doug’s original technology vision remains the foundation for most current enterprise events programs.
Doug holds an MBA from the Marriott School of Management at Brigham Young University. In his spare time, Doug can be found hiking and camping with boy scouts in the mountains and deserts of Utah, where he serves as Scout Master.
Renan is the head of product at Kaltura, driving the next generation of video experiences. She’s been leading product innovation, strategy, and vision for the past 15 years.
Renan holds an MBA from MIT Sloan and a B.Sc. in Computer Science and Business Administration from Tel Aviv University.