SAP sales and pre-sales teams are using Kaltura Pitch to create videos throughout the sales process. Video emails are sent instead of cold-calling prospects. Playlists of associated materials can be attached. Pre-sales staff are alerted immediately as soon as a recipient watches a video, and they receive analytics on how much of the video is watched and which videos in the playlist catch the viewer’s attention. This allows them to follow up while leads are still hot, and gives them a better idea of what topics to focus on. The video messages can also be used to follow up after meetings, to make sure the most critical points are not lost.