Opening keynote: Trailblazing engagement inside and out

For almost two decades now, Salesforce has been the business world’s guiding light of audience engagement and relationship building. Time and time again, with their software and apps, through their own marketing, to their community of Trailblazers and their annual Dreamforce event, they’ve set the industry bar higher and higher, while still helping everyone else reach it. And guess what? They’ve just done it again. Their Trailblazer Ranch Experience – a physical haven for employees and members of the larger Trailblazer community to log off and find some analogue solace – is a paragon of company culture reimagined. In this session, we’ll try to unravel some of their secrets with the help of Leslie Tom, the SVP in charge of it all.