Leadership panel: The turn of events. The age of engagement

In our leadership panel, we’ll try to answer one simple question: what’s going on in the world of marketing? We’ll delve into what gets people excited, how to engage customers and leads, how the looming recession will stir our budgets and consequently – our marketing efforts. Should we be more global, more local, or both, how all that affects the environment, and how we can make sure we care for it a little more? On second thought, maybe it’s not such a simple question. Luckily, we have three accomplished and seasoned CMOs to guide us through it: Lenovo’s CMO, Emily Ketchen, Accenture’s Chief Marketing and Communications Officer, Jill Kramer, and Check Point’s CMO, Peter Alexander.