The media and entertainment industry constantly evolves to feed consumers’ growing appetite for compelling experiences. No one knows what type of entertainment experiences will emerge in the future, but there’s one thing we know for sure: those experiences will be data driven. We are seeing data and TV come together in a meaningful way for the first time, what marks it as the beginning of a new era in TV evolution- the Cognitive TV era. In this session, we will discuss the industry transition towards Cognitive TV and how the infusion of AI into the Cloud TV will revolutionize both the consumers’ and service providers’ worlds. Speaker: Nuno Sanches – General Manager, Media and Telecom Gideon Gilboa – Executive Vice President, Product and Marketing, Media and Telecom