Engaging users is what everyone’s looking to do. Companies whose very product relies on a sense of community, as in the case of Airbnb’s short-term homestay marketplace, really can’t have it any other way. Mutual trust and respect require a healthy two-way discourse, inside and outside the company.
That’s why Airbnb gets really creative about how they engage their employees in their company events. What’s more, they’re always looking for any kind of signal back from their audience indicating how they’re feeling.
You can guess the end of it by yourself or better yet, watch Airbnb x Kaltura success story, straight from our Virtually Live! coffee chat with their Senior Platform Manager, Steven McNellie.