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Marketing

Better performance. Faster conversion.  Measurable results.

Marketers know video. But video today needs to be more— more integrated with your process, more engaging, and more mobile-oriented. With better video, you’ll increase your conversion rates by as much as 300%!

Video can be used for
  • Build Awareness
    Build Awareness
    Make your marketing more compelling by easily embedding not just marketing videos on your website but customer testimonials, how-to demonstrations, and more. With easy video creation, enrichment, and editing tools, repurpose video to make a bigger splash. Create mobile-responsive, branded players that include calls to action, watermarks, bumper videos, and more.
  • Drive More Traffic
    Drive More Traffic
    Effortlessly add your best video content to social campaigns and digital marketing flows for your greatest possible reach. Include the rich metadata you need to make sure search engines pick up your video content.
  • Increase Conversion and Engagement
    Increase Conversion and Engagement
    With video scoring and granular analytics, build a perfect cycle of increasing engagement. Add calls-to-action, in-video quizzing, and interactivity to spark engagement and hold viewer interest. Then, track user engagement with video scoring so you can identify hot leads and follow up fast.
  • Create Scalable Marketing Events
    Create Scalable Marketing Events
    Live stream marketing events and build excitement with the immediacy and personal focus of live video, then convert automatically to VOD to get more value from your investment.
  • Perfect the Marketing-to-Sales Handover
    Perfect the Marketing-to-Sales Handover
    Include video in emails to spike conversion rates in your Account Based Marketing. Then hand ready-made video playlists to Sales so they can seal the deal.
Products for Marketing

Video Marketing Toolset


Enterprise Video Portal


Webcasting and Live Events

Video Marketing Toolset

Integrate video directly into the tools you already use for content management, marketing automation, and customer relationship management. Track user interactions and establish feedback loops for greater conversion. Add interactive video features like in-video calls-to-action, quizzes, and polls.

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Enterprise Video Portal

Build your own private YouTube™ with Kaltura MediaSpace™ Video Portal, where everything is in your branding and you’ll never worry about a competitor being displayed next to you. Upload, manage, brand, caption, and syndicate live and on-demand video content, delivered to any device, anywhere.

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Webcasting and Live Events

Build an exciting live event with Kaltura Webcasting as your authenticated video player. A gorgeous user experience, Q&A, polls, and more will wow
attendees.

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