2017 will most likely be the worst year to date in US pay-tv history, with subscriber losses getting bigger every quarter. But is pay television really dying?

Parts of it definitely are: cable and satellite now belong in the zombie category along with newspapers and CDs. The decline may be slower but the trend is clear. However, pay television isn’t really dying, it’s simply evolving to accommodate a new type of TV viewer – one who demands user-friendly business models, updated UIs and affordable devices. We are moving into a world of Cloud TV transformation, so how will it play out in 2018? Here are some trends to look out for.