the new era of HCP engagementthe new era of HCP engagement

The New Era of HCP Engagement

The COVID-19 pandemic underlined the importance of videos as an integral part of pharma companies’ engagement and communications strategy with healthcare personnel.

Now, HCP portals can and should transform into centralized video hubs where pharma reps and health experts from different locations and domains connect, meet, and collaborate. Doing that will help safeguard business continuity and progression in the years to come. Still, to succeed, Pharma companies must make out healthcare workers’ challenges and needs and base their offering on data.