In a fragmented and complex media world where content aggregation has proven to be an effective strategy for telcos to retain subscribers and create user stickiness, new technological challenges arise from merging multiple services within the telcos’ own experience.
What is driving customers to subscribe and stick to content aggregation services? And what are the challenges that telcos face to make such a complex environment easy to use and convenient from a customer experience perspective? Is the market shifting to a higher fragmentation or moving towards content services’ concentration in larger bundles?
Tune in to hear experts from Tele2, Telenet and Kaltura share their opinions and discover how telcos are becoming a gateway for customers to build their ideal content offerings.