The reinvention of FTA TV in Mexico

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45:48

Free-to-air TV continues to be a bastion within an increasingly diverse video content offer. Yet, digital is becoming an inevitable part of broadcasters’ strategy to complement their traditional channels and bring in new business possibilities.

How do FTA broadcasters highlight their content in the face of a saturated market populated by new platforms every day? What are the keys to a successful direct-to-consumer platform launch? How can broadcasters multiply their user base and define successful monetization models in this new scenario?

TV Azteca, Blim TV from Televisa, Wildmoka and Kaltura debate these burning topics in an instructive panel. Register to listen to their opinions and learn more about what the future holds for broadcasters to win over digital audiences.

The panel is only available in Spanish.

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