---
title: "Connect 2023 – On the road to better ROI: Customer experience as driving objective"
id: "188402"
type: "resources"
slug: "connect-2023-on-the-road-to-better-roi-customer-experience-as-driving-objective"
published_at: "2023-06-10T12:34:00+00:00"
modified_at: "2024-03-10T18:35:55+00:00"
url: "https://corp.kaltura.com/resources/videos/connect-2023-on-the-road-to-better-roi-customer-experience-as-driving-objective/"
markdown_url: "https://corp.kaltura.com/resources/videos/connect-2023-on-the-road-to-better-roi-customer-experience-as-driving-objective.md"
excerpt: "One of the paths to better ROI lies in the holistic view of your audience’s journey, which involves streamlining all of your outward-facing touchpoints. In this keynote, Jan Pilhar, Executive Director & Co-Leader Digital Advisory Practice at IBM, will discuss..."
taxonomy_post_tag:
  - "AI"
  - "marketing technology"
  - "customer experience"
taxonomy_resources_type:
  - "Videos"
taxonomy_resources_topic:
  - "Other"
taxonomy_resources_industry:
  - "Enterprise"
---

One of the paths to better ROI lies in the holistic view of your audience’s journey, which involves streamlining all of your outward-facing touchpoints.

In this keynote, Jan Pilhar, Executive Director & Co-Leader Digital Advisory Practice at IBM, will discuss the digital transformation of next-gen CX - from tech stack and data flows to AI automation, with a deliberate focus on investing in longer-term strategy and innovative technology. We will also look at how thoughtful design can create effective customer experiences and services, and, ultimately, new revenue streams.