The convergence of the data and the TV worlds is driven by competition and consumer demands. Today, TV service operators understand that having great content or a good pricing strategy in place is no longer enough. To stay in the game, they need the
ability to deliver tailored experiences to their audience, while extracting actionable insights to improve every aspect of the service, which will essentially boost their business outcomes.
Where to start from, and what are the important steps to cover?
All this and more can be found in this paper. Get it now!
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