Virtual Events as Lead Generation Machines


Events nowadays have become a major component in the marketing lead generation machine.

Watch Roi Kaufman, VP Growth at Kaltura, during Skift Meetings event, where he will uncover what lies ahead for the event industry.

What will you learn?

  • How to maximize events ROI as an effective lead generation machine
  • Hot tips on how to reach your target audience and capture their attention
  • What you should look for when planning your pre and post event program
  • Lessons learned from Kaltura’s own success with Virtually Live! 2022 event
  • How to convert your attendees into Marketing Qualified Leads (MQLs)


  • Roi Kaufman
    VP Growth, Kaltura
Watch the session
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