[Report] Supply and (on) demand

Viewers’ habits are changing rapidly. They pick and choose streaming platforms depending on current show offering and are even more cost conscious than before.

Streaming providers compete fiercely for viewers’ time, attention, and pockets and are struggling to keep viewers loyal to their platform.

How do you keep content fresh, meet viewers’ evolving demands, and keep audiences loyal to your platform?

Dig deep into viewers habits, wants, and needs.

To help you tackle these challenges, Kaltura commissioned a survey of 5,000 global streaming services viewers to better understand the streaming’s changing landscape and viewers’ expectations.

Download our report to learn about:

• How to attract Gen Z’s to your platform
• Why focusing on UX is the way of the future
• What consumers want vs. what streaming services offer
• How to prevent viewers from unsubscribing from your services