---
title: "Post-Streaming Wars Era: Takeaways From Viewers"
id: "81281"
type: "resources"
slug: "post-streaming-wars-era-takeaways-from-viewers"
published_at: "2022-07-05T22:19:00+00:00"
modified_at: "2024-01-17T10:41:35+00:00"
url: "https://corp.kaltura.com/resources/industry-reports/post-streaming-wars-era-takeaways-from-viewers/"
markdown_url: "https://corp.kaltura.com/resources/industry-reports/post-streaming-wars-era-takeaways-from-viewers.md"
excerpt: "This survey results provide a snapshot of global viewers’ streaming behavior, but not just that – this report provides a glimpse into what today’s viewers feel, think and want from their TV service."
taxonomy_post_tag:
  - "Cloud TV"
  - "streaming"
  - "survey"
taxonomy_blog_category:
  - "Media & Telecom"
taxonomy_resources_type:
  - "Industry Reports"
taxonomy_resources_topic:
  - "Other"
taxonomy_resources_industry:
  - "Media and Telecom"
---

Did you know that 62% of viewers prefer to watch their content on TV? 3X more than on a mobile device!

Or that 67% of viewers rated social media as their top source for learning about new content to watch?

Curious to learn which additional data points we found?

In a nutshell, we are in the post-streaming wars era, and guess what, there’s no “winner takes it all”.

The survey results provide a snapshot of global viewers’ streaming behavior, but not just that – this report provides a glimpse into what today’s viewers feel, think and want from their TV service.

Download the report to learn more.

## Learn

Find out about viewers’ habits, features, frustrations and preferences

## Watch

What’s the preferred device to watch content on?

- [Watch Video](https://cdnapisec.kaltura.com/p/811441/embedPlaykitJs/uiconf_id/46611513?iframeembed=true&entry_id=1_88ldkj3l)

## Discover

Recommendations that our experts have put together based on key findings

[#](#)

## Get the Report