Building a unified event strategy

The events world has encountered a lot of turbulence in the last few years. With all the craziness, marketers have learned to adjust, pivot, and whip up creative solutions on the fly. Despite marketers’ resiliency, there is still a desire for stability.

The solution: a unified event strategy.

Learn about the benefits of a unified event strategy, tips for building one, and how to incorporate it into your yearly plan in the Building a unified events strategy eBook.