The most advanced presentation of personalized digital video advertisements across all devices is now on WeatherNation, the broadcast, digital streaming, cable and satellite television network.
WeatherNation can now “stitch” video ads directly into their OTT (over-the-top) video stream for a greatly improved user experience, thanks to a collaboration with Kaltura, a recognized leader in the OTT market and YuMe, the global audience technology company powered by data-driven technologies and multi-platform video expertise.
“When these ads come across viewers’ connected TVs, mobile devices or game consoles, the experience will generate a significantly positive and perceptible impact,” said Tim Kelly, Senior Vice President of Digital at WeatherNation. “Viewers can now enjoy the overall video experience, without wasting time waiting for the download to complete.”
The “stitched” ads are based on location, time of day, device used and other attributes of individual users. Kaltura stitches the ads that YuMe serves, with all the targeting information attached to the ads, and plugs them into certain spots within WeatherNation’s live streaming content. The process translates into a unique experience for every viewer. The ad locations are the same within the video stream, but the ads themselves can vary from person to person.
“Combining the expertise of YuMe, Kaltura and WeatherNation to optimize the way ads are delivered offers a vastly improved user experience for the audience and a powerful solution for issues around latency,” said Tom Wolfe, Vice President of Business Development and Partnerships at YuMe. “This technology partnership allows viewers an experience similar to watching linear television, but more targeted to the individual’s interests.”
With “server-based” ad technology, the ads appear within the video stream seamlessly, without the interruption of any download buffering either before or after the ad. This new technology allows WeatherNation to serve ads on more devices than ever before, including all smartphones, connected devices and smart TVs, with minimal integration requirements.
“We are delighted to partner with YuMe and WeatherNation to offer the most advanced video ad technology and video experience in the market today,” said Ron Yekutiel, Co-founder, Chairman and CEO at Kaltura. “Our home-grown, ad-stitching technology, coupled with our market-leading player, allows publishers, broadcasters and telcos to serve targeted and personalized ads in VOD and live video on more devices than ever before.”
About WeatherNation TV, Inc.
WeatherNation TV, Inc., headquartered in Centennial, Colo., outside Denver, produces a suite of services including the WeatherNation TV network, which provides 24/7 coverage of current and severe weather news and information in a compelling, meteorologist-hosted format, available in both HD and standard definition. WeatherNation® supports the weather-related needs of a variety of clients ranging from local broadcasters, to cable/satellite operators, to publishers and original equipment manufacturers. WeatherNation’s award-winning digital platform includes over-the-top services with the industry’s most robust degree of interactivity, complemented by an easy-to-navigate website with the most relevant weather information. WeatherNation was recently recognized by CableFax as the best in the industry in the area of Connected TV/Smart TV. For more information about WeatherNation, please contact [email protected] or (800) 343-9516. Visit www.weathernationtv.com.
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, CA with European headquarters in London and 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.