Kaltura, the leading video technology provider, today announced the launch of Kaltura MediaX including its flexible cloud DVR solution. Part of its OTT TV offering, MediaX is designed to enable pay-TV operators, content providers and broadcasters to quickly launch advanced cloud DVR services with the industry’s broadest selection of monetization features. In addition to the cloud DVR solution, Kaltura MediaX will also provide customers with innovative tools for content discovery and accessibility.
Kaltura’s cloud DVR solution is designed to help customers increase business opportunities with innovative monetization features. Revenue generating options include allowing subscribers to increase their cloud DVR quota; add new users or devices per household; upgrade from catch-up to cloud DVR; connect recordings to existing social media features; the long-term storage of catch-up items and recordings and many others.
Like all Kaltura’s offerings, cloud DVR is a flexible, scalable solution that allows customers to launch cloud services quickly and enjoy the efficiencies of a cloud-based model. Kaltura customers will be going live with cloud DVR services over the next few months. Kaltura’s modular architecture allows customers to launch cloud DVR services that are pre-integrated with other Kaltura OTT TV modules, such as MediaHub and MediaStore, or with Kaltura partners’ third party backend, storage and playout offerings.
When existing Kaltura customers deploy the cloud DVR solution, they can extend their OTT TV personalization features, content discovery, monetization rules and household management logic across the cloud DVR service.
As part of the MediaX roadmap, Kaltura will launch other innovative enhancements including metadata enrichment and predictive analytics. MediaX Metadata Enrichment will enhance customers’ content discovery and increase content consumption, by providing access to a wide variety of traditional and internet-based data sources. MediaX Predictive Analytics will analyze viewing usage patterns to anticipate user preferences and make content more discoverable.
“As the face of media consumption changes rapidly, operators are putting cloud DVR at the center of their strategy to meet consumer needs,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “We are uniquely positioned to offer an end-to-end suite of services that make it easy for subscribers to find and watch content – including catch-up, download to go and cloud DVR. With the addition of MediaX to our OTT TV platform, both new and existing customers can benefit from Kaltura’s flexibility and superior video experience, while optimizing data accessibility and usage.”
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.