Kaltura Inc., provider of the leading video technology platform, has published its inaugural State of Video in the Enterprise report, detailing the results of a comprehensive survey into the use of video in organizations across the globe. The survey reveals strong support for enterprise software to be ‘video ready’: 75% of the 300 respondents state that integrating video into organizations’ existing tools and applications is important, and that this capability will play an important role in the near future. The report is geared towards enterprise CIOs, CMOs, IT directors and owners of video initiatives across the organization looking to build or enhance their video strategy, as well as enterprise software companies that are looking to integrate video capabilities into their existing enterprise solutions.
Key findings include:
- Video has a positive ROI, with more than 87% of respondents stating that video improves knowledge sharing, communications, and employee creativity.
- A typical employee watches 7 hours of work-related video each month and creates on average almost 3 hours of video per month, reflecting the growing importance of video as a social communication tool. This is in line with Gartner’s prediction of 16 hours per month, per employee by 2016, with 50%-200% annual growth.
- The worlds of synchronous and asynchronous video are converging, with the advent of anytime, anywhere and on any device. Accordingly, 85% of respondents indicated that recordings of training and virtual classrooms would be very useful for on-demand viewing.
- The ability to create and view video content on mobile devices is becoming increasingly important for organizations: 62% of respondents consider it very important to be able to watch webcasts on mobile devices, while 40% view the ability to broadcast webcasts from mobile devices as very important.
- The consumerization of IT is making enterprise video more prevalent: emerging use cases include employee-generated content for sharing best practices/’how to’ tutorials (60% of respondents), help desk/customer service (37%) and recruitment (35%).
- There is a need for video not only to be integrated into existing enterprise tools, but also for a standalone YouTube-like video platform: 70% of respondents say there is value in a standalone ‘Youtube-like’ video portal to serve as a centralized storage location, facilitating video search and management.
While video is still a relatively new tool for many organizations, this survey shows that in video-engaged organizations it is already permeating areas as diverse as internal/external communications,video training, recruitment, help desks/customer support, marketing, HR and product marketing. According to respondents, content varies widely from professionally-produced marketing and brand promotion clips to employee-generated content.
Interestingly, video is no longer just created centrally by specific departments – it has become a social communication tool. And while a typical employee creates almost 3 hours of video per month, some respondents – presumably from the more video-engaged organizations – report that more than 20 hours of video content is being generated every month by the average employee.
Looking into the future, the study found that the role of video will significantly increase within the enterprise as it fully integrates into all business processes and tools. Some comments from respondents when asked about the role of video in the future include:
“Video will be considered a core competency, just like PowerPoint or Excel,” – Director of Digital Media Technology, B2B Technology.
“I see video creation and consumption growing in all areas of business. The tools for creation of videos are becoming more cost-effective, so organizations need to provide a vehicle for the creators to share their videos,” – Media Services Manager, Manufacturing.
“Seamless! (Video will be) built into social activities/tools as a norm. Streaming content will be the norm with minimal bandwidth constraints on the corporate networks,” – Virtual Engineer, Manufacturing.
“We will move away from static text and embrace video,” – Social Business enterprise manager in a very large insurance firm.
“I see it as one of the most powerful positive forces in large, international organizations, where currently the lack of interpersonal engagement between employees – especially within organic teams that are remote from one another – is harming collaboration. This is due to them not seeing one another and therefore not fostering trust or building those dynamics that breed relationships which are an important foundation for collaboration,” – Co-Founder of a small Training and Consulting organization.
“Our survey shows that the demand for stand-alone video products such as video portals, webcasting and web conferencing systems is continuing to grow rapidly,” said Ron Yekutiel, Kaltura Chairman and CEO. “But equally or more so notable is the booming demand for integrated video features and workflows within all enterprise software, including for example platforms for Enterprise Collaboration and Social Business, Learning Management, CRM, ECM, HCM, and Marketing Automation. Employees value the unparalleled richness and hyper-engaging nature of video, and therefore want to use it to enrich existing ‘duller’ textual experiences, to convey unique information and enable distinct capabilities that words alone cannot.”
For a copy of the report, please click here: https://site.kaltura.com/Kaltura_Enterprise_Survey.html.
Kaltura’s mission is to power any video experience. The company provides the world’s leading video technology, including more than a dozen video-based Software-as-a-Service offerings, as well as an open and flexible Platform-as-a-Service for developing new video experiences based on hundreds of APIs for video ingestion, transcoding, metadata management, distribution, publishing, engagement, monetization, and analytics. A recognized leader in the EVP (Enterprise Video Platform), OVP (Online Video Platform), EdVP (Education Video Platform) and OTT TV (Over the Top TV) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of organizations and engages hundreds of millions of viewers at home, in work, and at school. Kaltura provides media companies with advanced video management, publishing, and monetization tools that increase reach and monetization, and that simplify production and publishing workflows. Kaltura offers enterprises video solutions that boost marketing and sales and improve internal and external communications, training, and collaboration. Kaltura enables educational institutions with disruptive online video solutions that improve teaching and learning, and increase engagement across campuses and beyond. Kaltura enables cloud computing providers and cable, satellite, and mobile operators to launch video-based services for both consumers and businesses. Kaltura is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project which is home for more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.