April 4, 2023, New York, NY – Kaltura (Nasdaq: KLTR), the Video Experience Cloud, today released a new report “Learning From the Source: A 2023 Survey Report About Training Webinars”, a global survey on the state of webinars for use in learning and development as well as customer and partner training across industries.
Webinars have cemented their position of strategic importance for enterprises across all industries, with respondents hosting an average of 14 webinars in 2022. The survey indicates that average is expected to grow by 21% to 17 annually, with organizations planning more webinars in 2023.
The numerous benefits of webinars have driven widespread adoption, with learning and development (“L&D”) and training teams utilizing them both internally and externally, for employees, customers, and users alike. For 46% of respondents, the ability to scale and reach a large and geographically dispersed audience was the key factor in their increased use of webinars. Improved collaborative learning (42%) and ease of production (39%) are additional driving forces for producing webinars as they enable organizations to scale their reach and make a significant impact at a minimal cost. Webinars also allow for effective engagement and progress tracking for performance analysis, as well as generating content for repurposing.
Despite the widespread employment of webinars only 35% of respondents are currently repurposing webinar content, failing to maximize the potential of the time and effort put into building a webinar. Of those repurposing webinar content, the most common methods are:
“Training, upskilling, and reskilling have become important components of a company’s success, so it is no surprise that the usage of webinars is rising. Traditional training models are many times being replaced with new virtual and hybrid formats such as just-in-time training, self-paced learning, and engaging digital experiences,” said Lisa Bennett, EVP Marketing at Kaltura. “While webinars have been critical for businesses for some time, they continue to expand in the use cases they cater to. Having said that, much of the technology being used is dated, making it difficult to engage attendees and limiting the ability to easily repurpose sections of the webinar content – despite its exceptional value and enormous potential. Empowering training and L&D teams to make the most out of every webinar, both when live and on-demand, will have a positive ripple effect across the entire organization and should be a priority for the coming year.”
While the survey finds that organizers and participants are vocal about the usefulness of webinars, critical challenges have persisted.
Attendees are still most frustrated with registration and login flows, with 53% and 50% respectively identifying them as pain points. Organizers, for their part, are aware that technical issues have continued to plague the experience for attendees, with the report finding organizers’ biggest challenges to be: creating landing pages (43%), signing into and connecting to the platform (60%).
The full “Learning From the Source: A 2023 Survey Report About Training Webinars” report can be accessed here. This report was created with data from a survey conducted in December 2022 of over 250 full-time management and C-suite level employees from the US, UK, Italy, and Germany, who had hosted at least 10 webinars in the last year, with at least 1 occurring in the three months prior. The respondents’ job titles included those managing learning and development and/or customer or partner training in companies boasting 500 or more employees.
Kaltura’s mission is to power any video experience for any organization. Kaltura’s Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school, and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences. For more information, visit www.corp.kaltura.com.
For media information, please contact:
Executive Vice President of Marketing
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including but not limited to, statements regarding our future financial and operating performance, including our guidance; our business strategy, plans and objectives for future operations and our expectations regarding potential profitability and the timing thereof; the expected effect of new releases on our business and financial performance; and general business conditions, including as a result of the pandemic related to COVID-19 and its variants, the worsening economic climate and instability in the banking and financial services sector, and their impact on our business and financial results.
In some cases, you can identify forward-looking statements by terminology such as “aim,” “anticipate,” “assume,” “believe,” “contemplate,” “continue,” “could,” “due,” “estimate,” “expect,” “goal,” “intend,” “may,” “objective,” “plan,” “predict,” “potential,” “positioned,” “seek,” “should,” “target,” “will,” “would” and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. Any forward-looking statements contained herein are based on our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent our expectations as of the date of this press release. Subsequent events may cause these expectations to change, and we disclaim any obligation to update the forward-looking statements in the future, except as required by law. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially from our current expectations. Important factors that could cause actual results to differ materially from those anticipated in our forward-looking statements include, but are not limited to, our ability to successfully execute or achieve the expected benefits of our restructuring plan and other cost saving measures, our ability to manage and sustain our rapid growth; our ability to achieve and maintain profitability; the evolution of the markets for our offerings; the quarterly fluctuation in our results of operations; our ability to retain our customers; our ability to keep pace with technological and competitive developments; our ability to maintain the interoperability of our offerings across devices, operating systems and third-party applications; our reliance on third parties; our ability to retain our key personnel; risks related to our international operations; our ability to successfully execute or achieve the benefits of our cost-reduction and re-organization plan and other cost saving measures; risks relating to the instability of certain financial services providers such as Silicon Valley Bank (SVB) and others, and the other risks under the caption “Risk Factors” in our annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission (“SEC”), as such factors may be updated from time to time in our other filings with the SEC, which are accessible on the SEC’s website at www.sec.gov and the Investor Relations page of our website at investors.kaltura.com.
Further, the survey results described herein represent research opinion or viewpoints of the survey’s respondents and are not representations of fact or of the Company’s estimations and expectations. Those opinions speaks as of the survey’s date (and not as of the date of this Form 8-K) and the opinions expressed in the survey are subject to change or challenge without notice.