With more than 37 million monthly users and innovative new features, Viacom18 is using Kaltura to support its Cloud TV transformation journey.
Kaltura, the leading video technology provider, today announced that Viacom18’s VOOT Cloud TV service is using Kaltura to support explosive growth, with more than 37 million active users across mobile, web and smart TVs accessing over 50,000 hours of content and 100 million app downloads.
Powered by the Kaltura TV Platform, the VOOT service continues to scale and deploy new innovative technologies that boost engagement and interactivity. Split-screen delivery, tailored experiences for kids through VOOT kids, and Progressive Web Apps (PWA) including offline support, that allow an app-like experience within the mobile browser, available on a wide range of Android devices.
In 2018, VOOT plans to expand its audience base across six regional languages and international markets dedicated to Indian content fans worldwide. It will also launch its premium offering including exclusive original content as well as international series and movies.
“VOOT is truly a phenomenon – the speed at which it is being adopted and continues to grow definitely validates our Cloud TV strategy.” said Mohit Srivastava, Head – Product and Engineering, Viacom18 Digital Ventures, adding, “Kaltura’s technology and expertise help us stay ahead of the curve with innovative features and enhancements while continuously optimizing performance and usability. We look forward to pioneering the next generation of Cloud TV together.”
“Kaltura is in the businesses of powering Cloud TV transformation for leading media companies, broadcasters and operators around the world,” said Dr. Shay David, Kaltura Co-founder, President and GM of Kaltura’s Media and Telecom business unit. “Viacom18 and the team working on VOOT are the perfect example of how to do things right. They are a true partner, and we are honored to help create, consult and execute on the team’s forward-looking vision of delivering a usable and evolving Cloud TV service for the masses.”
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
Kaltura’s mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura’s Media and Telecom business unit helps companies make the transition to a fully-fledged Cloud TV service that caters to the exacting demands of modern TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform lets companies experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior to optimize engagement and better meet business goals. For more information visit www.kaltura.com.