Kaltura, the leading video technology provider, today announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Adding support for Stripe means that OTT providers using Kaltura can streamline the online checkout process for their audiences, helping to improve conversion rates and increase revenues.
By adopting a smart monetization model using Kaltura OTT TV, any media company, broadcaster or telco can charge customers directly, relying on one or more business model: ad-based, freemium, subscriptions, one-time transactions, coupons and more. By using Stripe to manage online payments, OTT providers can reduce fraud, scale faster and receive detailed analytics. Kaltura’s modular backend system allows users to combine Stripe with other billing services such as billing via app stores and using home-grown billing systems.
“This is the perfect solution for broadcasters looking to sell video content all around the world. Kaltura OTT TV now comes pre-integrated with a billing platform which allows media companies to focus on bundling and marketing the content in creative ways,” commented Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “By relying on multiple revenue streams, OTT services are more profitable and more sustainable. The ability to add additional payment options such as home-grown systems, makes Kaltura OTT TV the right solution for any broadcaster, service provider or telco.”
“Through our integration with Kaltura’s platform, OTT providers can offer their audiences a seamless and secure checkout experience on any device. They’ll also gain access to a suite of tools designed to help businesses optimize for conversion — from our Card Updater, which automatically updates expired credit cards on subscription plans, to our sophisticated fraud protection tools” said Cristina Cordova, Head of Partnerships at Stripe.
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.