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Getting Discovered and Boosting Audience Reach
with Universal Syndication

Join the webinar on Wednesday, July 29th at 14:30 IST



The new TV arena is becoming more crowded as the consensus around streaming dramatically changed its distribution landscape. In this fragmented market, with hundreds of available streaming services around the world, we are starting to witness a trend of re-aggregation that introduces new opportunities for both content owners and service operators.

In this episode of the ‘Re-aggregation of Disaggregation’ webinar series, we will discuss why universal syndication is the ultimate way for content owners to overcome their number one challenge of being discovered, and the market forces behind this approach. We will review the various tools that media companies can implement to become universal syndicators, increase their content visibility, and expand audience reach.
You will hear first-hand best practices of media companies that are mastering the universal syndication approach and the business results that follow.


Key takeaways:

  1. Why universal syndication is the ultimate approach for media companies
  2. How can you expand your content monetization options and audience reach with universal syndication
  3. Ways to implement universal syndication strategies within your existing service offering


  • Gideon Gilboa
    EVP Product, Marketing & Solution
    Media & Telecom, Kaltura
  • Archana Anand
    Chief Business Officer
    ZEE5 Global