Video Has Become Essential to Higher Education Institutions, but 95% Still Struggle in Serving Hybrid Audiences, Finds Kaltura Study

Despite the widespread use of events along the hybrid spectrum, there is still room for growth in how higher education institutions utilize video to better meet the needs of hybrid audiences.

May 16, 2023, New York, NYKaltura (Nasdaq: KLTR), the Video Experience Cloud, today released a new report ‘The State of Video in Education in 2023’, a global survey about engaging hybrid audiences in higher education.

Virtual and hybrid educational experiences have had a great impact across higher education, from marketing and admissions to lectures, academic research and conferences, student life, continuing education, alumni relations, and more. The study found that 48% of in-person events include an online component and on average, hybrid event attendance is 13% higher than purely in-person events due to their low barrier to entry.

Despite its widespread usage and clear benefits, only 38% of respondents currently have a video content management system in place, suggesting that institutions are struggling to manage the large amounts of content they produce.

“Institutions of higher education have seen the clear impact of hybrid experiences, and yet we found that the term ‘hybrid’ is still ambiguous to many and a majority of institutions have yet to establish clear KPIs for measuring impact and engagement,” said Lisa Bennett, EVP of Marketing at Kaltura. “To fully realize the potential of digital audiences, institutions will have to increase their focus on establishing clear goals and monitoring of outcomes.”

One of the most critical components of virtual and hybrid education is the ability to have active engagement throughout, yet the study found that 95% of respondents struggle to effectively serve hybrid audiences. Despite the importance of engagement analytics, 30% of respondents have found it difficult on their current platforms to assess the engagement of online attendees and 23% are still finding it difficult to make space for equal participation.

The report found that only 25% of organizations are using attention tracking for remote participants to understand engagement. The most common methods of assessing engagement in hybrid events are chat participation (71%), spoken participation (68%), and quizzes or polls (58%), all leaning towards more traditional modes of assessment that don’t align with digital-focused solutions and capabilities.

The report found that an average of 4.7 video creation and sharing tools were being used per organization to address their hybrid audiences, and larger ones with over 20,000 students were using an average of 5.7, with some using as many as 10. With institutions juggling multiple platforms while balancing working with stakeholders and collaborators across teams, respondents are finding that one platform has not been able to meet all their needs, driving operational costs up. Top suggestions for the improvement of platforms include lowering costs (48%), more real-time engagement (40%), and more capture inputs (36%).

“The survey found quite unequivocally that cost reduction is a priority for organizers of hybrid experiences. But we also discovered that many organizations are using complicated and often overlapping tools, and thus one obvious way to reduce costs is to simplify the process.  Digital audiences have proven to be larger and more valuable than ever and the next step in maximizing their potential is improved efficiency,” said Lisa Bennett, EVP of Marketing at Kaltura.


The full “State of Video Education 2023” report can be accessed here. This report was created with data from a survey conducted in February 2023 of 450 respondents working in departments such as Continuing Education, Academic Technology, Marketing, Alumni Relations, Admission, and Professional Development. Respondents were from the US, UK, The Netherlands, and Italy.

About Kaltura

Kaltura’s mission is to power any video experience for any organization. Kaltura’s Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school, and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences. For more information, visit

For media information, please contact:

Lisa Bennett

Executive Vice President of Marketing


Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including but not limited to, statements regarding our future financial and operating performance, including our guidance; our business strategy, plans and objectives for future operations and our expectations regarding potential profitability and the timing thereof; the expected effect of new releases on our business and financial performance; and general business conditions, including as a result of the pandemic related to COVID-19 and its variants, the worsening economic climate and instability in the banking and financial services sector, and their impact on our business and financial results.

In some cases, you can identify forward-looking statements by terminology such as “aim,” “anticipate,” “assume,” “believe,” “contemplate,” “continue,” “could,” “due,” “estimate,” “expect,” “goal,” “intend,” “may,” “objective,” “plan,” “predict,” “potential,” “positioned,” “seek,” “should,” “target,” “will,” “would” and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. Any forward-looking statements contained herein are based on our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent our expectations as of the date of this press release. Subsequent events may cause these expectations to change, and we disclaim any obligation to update the forward-looking statements in the future, except as required by law. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially from our current expectations. Important factors that could cause actual results to differ materially from those anticipated in our forward-looking statements include, but are not limited to, our ability to successfully execute or achieve the expected benefits of our restructuring plan and other cost saving measures, our ability to manage and sustain our rapid growth; our ability to achieve and maintain profitability; the evolution of the markets for our offerings; the quarterly fluctuation in our results of operations; our ability to retain our customers; our ability to keep pace with technological and competitive developments; our ability to maintain the interoperability of our offerings across devices, operating systems and third-party applications; our reliance on third parties; our ability to retain our key personnel; risks related to our international operations; our ability to successfully execute or achieve the benefits of our cost-reduction and re-organization plan and other cost saving measures; risks relating to event of failure of any of the financial institutions where we maintain our cash and cash equivalents (such as Silicon Valley Bank (SVB) and therefore our ability to access uninsured funds in a timely manner or at all, risks associated with the extensive changes to Israel’s judicial system pursued by the Israeli government and the concerns that the proposed changes may negatively impact the business environment in Israel, and the other risks under the caption “Risk Factors” in our annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission (“SEC”), as such factors may be updated from time to time in our other filings with the SEC, which are accessible on the SEC’s website at and the Investor Relations page of our website at

Further, the survey results described herein represent research opinion or viewpoints of the survey’s respondents and are not representations of fact or of the Company’s estimations and expectations. Those opinions speaks as of the survey’s date (and not as of the date of this Form 8-K) and the opinions expressed in the survey are subject to change or challenge without notice.