--- title: "Experience: Marketing and sales" url: "https://corp.kaltura.com/experiences/marketing-and-sales/" type: "page" date: "2025-07-20 12:12:22" modified: "2025-08-28 15:12:28" author: "elior Levy" excerpt: "" featured_image: "https://corp.kaltura.com/wp-content/uploads/2025/08/1_quvfq1p4.jpg" --- ## Turn every video into pipeline with AI built for marketers Create video touchpoints at scale and make each one a growth engine – engage, personalize, measure, and continuously repurpose your video content. - Book a demo - Take a tour ## The top teams from technologyfinancial & business serviceshealthcare & pharmaIT & professional servicesretail & manufacturingeducation & public sectormedia & telecom organizations trust Kaltura ![](https://corp.kaltura.com/wp-content/uploads/2024/01/aws-same-h.svg) ![](https://corp.kaltura.com/wp-content/uploads/2024/01/ADOBE-1.svg) ![](https://corp.kaltura.com/wp-content/uploads/2024/01/VMware-by-Broadcom-2.svg) 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above an open book, with the text "Lavinia Group" to the right.](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) 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![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%2060'%3E%3C/svg%3E) ## The old playbook wasn’t built for today’s buyers Content alone isn’t the problem – it’s activation. While video dominates attention, most of it sits unused. Kaltura’s AI unlocks the value in your existing content, transforming key moments into personalized, measurable experiences that drive growth.   ## From start to scale **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Host & scale branded webinars and events:** Run polished webinars, virtual, and hybrid events with real-time engagement and built-in live-to-VOD workflows. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Capture & activate moments** Automatically identify and extract high-value clips and highlights from your entire video library. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Repurpose automatically** Turn long-form videos into campaign-ready clips, follow-up emails, social content, and more. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Personalize every experience** Power hubs, follow-ups, and discovery experiences with AI-driven content recommendations **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Track performance** Leverage real-time analytics and generate first-party data to optimize content and prove ROI across the funnel. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Always-on content intelligence machine** Every “record” click fuels your marketing flywheel, turning single-use content into a scalable engine for engagement and conversion. ## Your events can power your entire funnel. Digital events and webinars aren’t just live moments: they’re high-value touchpoints that build relationships, capture first-party data, and drive ongoing engagement. With Kaltura, each one becomes a branded, interactive experience that enters into your marketing flywheel. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Built-in registration flows** Capture first-party data and boost attendance with customized sign-up flows for branded sign-up experiences. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) AI-powered content journeys** Guide attendees before, during, and after the event with interactive personalized journeys based entirely on event content. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Fully branded experiences** Customize event sites and sessions with flexible layouts and complete design control. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Hybrid-ready at any scale** Support any event format with flexible, enterprise-grade delivery and customizable workflows for organizers. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Real-time engagement** Drive participation with polls, chat, Q&A, breakout rooms, and an AI agent that suggests actions in real time. - Book a demo ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201440%201130'%3E%3C/svg%3E) ## Kaltura’s agentic AI tool kit ## Kaltura’s AI is here to transform your video experiences and help you create more efficient, engaging, and personalized content at scale. ### AI-powered events and webinars Featuring a live-session AI assistant that helps increase engagement and keep focus, sentiment analysis, and email generator ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%20637'%3E%3C/svg%3E) ### Genie Your AI video agent, taps into your trusted content to instantly surface query-based assets for onboarding, product education, and support experiences. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20720%20720'%3E%3C/svg%3E) ### Content Lab Automatically repurposes long-form videos into highlight reels, summaries, and assets for email, social, and landing pages. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20720%20720'%3E%3C/svg%3E) ### Auto-captioning & OCR Make all video content searchable and accessible with automatic speech and text recognition. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%20637'%3E%3C/svg%3E) ## From one video to dozens of touchpoints Your organization already has the content – in demos, webinars, events, town halls, and customer sessions. Kaltura helps you unlock and scale that value, automatically. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Multiply your reach **with AI-generated clips for social, email, and web **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Accelerate time-to-launch **with ready-to-use branded assets **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Turn sessions into podcasts **that are polished, branded, and ready to publish **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Protect your message **with governance and brand controls - See how it works ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20554'%3E%3C/svg%3E) ## How Salesforce turned content chaos to marketing flywheel Salesforce transformed 300+ live sessions into an always-on, AI-tagged content hub. The result? ### 1M+ #### Hours viewed ### 30% #### boost in view rates ### +536% #### Increase in engagement ## Expand beyond marketing: Sales & Success Kaltura connects your content strategy across the entire customer journey from demand gen to onboarding. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Sales Enablement Hub** Give reps instant access to approved content they can personalize and share. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Prospecting Studio** Generate personalized follow-ups with branded intros and engagement tracking. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Customer Education** Create dynamic video hubs and knowledge centers for onboarding and support. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) AI-powered certification** Scale training and adoption with interactive learning, gamified milestones, and analytics. **![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2020'%3E%3C/svg%3E) Hybrid continuity** Bridge physical and digital with unified live-to-on-demand experiences. - Learn more ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201038%20583'%3E%3C/svg%3E) ## Own your customer insights **82% of the world’s population is now protected by data privacy laws.** In this new reality, your ability to collect deep, first-party data is more valuable than ever. Kaltura helps you turn every video interaction into a privacy-compliant, insight-rich signal. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%20162'%3E%3C/svg%3E) **Kaltura Player** Lightweight, brandable, and built to capture granular, first-party viewer behavior — clicks, views, skips, replays, and more. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%20162'%3E%3C/svg%3E) **CRM & MAP integrations** Send first-party data directly into Salesforce, Marketo, Eloqua, HubSpot, BI tools, and more to power segmentation and follow-up. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20250%20162'%3E%3C/svg%3E) **Smart web embeds** Add video components that drive traffic and track user actions across your site — fully SEO- and privacy-optimized. ![](https://corp.kaltura.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%2080'%3E%3C/svg%3E) ## The future of marketing is unified, intelligent, and video-powered - Book a demo now