Events have certainly changed in the last couple of years. But the biggest change is that people expect to get more out of events.
Attendees want a Netflix-like catalogue, Disney-level productions, in TikTok-style mediums. We the organizers, expect more – reach, data, interaction, and better ROI – in far less time, and with a lot fewer resources. All that’s a challenge, no doubt, but for those willing to take it on, a world of exciting opportunities is waiting.
Virtually Live! ‘22 will give event professionals, marketers, and anyone creating digital experiences the know-how and tools to inject all that more into unique events that live on.
CMO of Intelligent Devices Group
Vice President Global Events,
Product Marketing Manager,
Vice President Enterprise Marketing,
Head of Product Management
IBM Watson Media
Associate Dean, Digital Innovation
Kellogg School of Management
Vice President Demand Generation,
Vice President Events
Chief Marketing Officer
Senior Platform Manager
Vice President Brand Marketing
Simply (formerly JoyTunes)
Vice President, Head of Strategic Marketing
B2B Marketing Analyst
Product Marketing Leader
Head of Global Brand Strategy & Insights
Chief Enterprise Officer
Chief Marketing and Comminications Officer
SVP Global Head of Corporate Marketing
SVP Customer Experience
Chief Marketing and Communications Officer
Columbia Business School
EMEA Events Program Manager
Amazon Web Services
Global Head of Accessibility and Inclusion
Business Systems Analyst Lead
University of Michigan
Senior Events & Production Manager
VP and Chief Marketing Officer
Old Dominion University
SVP Trailblazer Ranch Experience
Emily Ketchen is CMO and Vice President for the Intelligent Devices Group at Lenovo. She leads a global team that drives marketing campaigns, oversees brand marketing, customer insights, and creative direction across all IDG business segments – including defining marketing strategy to grow the Lenovo brand and drive expansion worldwide.
Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios, and Marketing Community,
responsible for the development, production, and execution of global events and experiential marketing. For the last 18 months, Bob and the team have transformed from a global live events organization into an interactive television network, broadcasting globally. Named the 2021 PCMA Business Events Strategist of the Year, he is responsible for the Microsoft Production Studios delivering programming and training around the world.
For 30 years, Bob has consistently landed senior-level positions in a variety of industries and mediums, including: Writer/Composer/Co-Producer of the Teenage Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The world’s first interactive movie/game), Founding Executive Creative and Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft Network, Founding Executive; Microsoft Advertising. Bob received his BA in Theater from the University of the Pacific.
Roman is a Product Marketing Manager in the EMEA Google Ads Marketing team. In this role, he helps agencies and other third parties grow with Google’s product solutions. Roman has spent over 11 years at Google across three offices and four roles, including advanced product support and go-to-market.
Amit is a seasoned marketing executive with extensive experience planning, developing, and executing B2B and B2C marketing strategies from the ground up. His success stems from the potent combination of people management skills, a strong data analytics and statistics background, business acumen, creativity, passion, and a keen eye for detail. In brief, Amit is the rare executive who merges both the art and science of marketing.
Stacy Nawrocki serves as the Head of Product Management and Go – To – Market Leader for IBM Watson Media. In this role, Stacy is responsible for strategic technology direction, product management, sales, and customer success. Previously, Stacy was Head of Product Marketing for The Weather Company and Marketing Leader for IBM Analytics Media & Entertainment Solutions. Stacy was also VP of Marketing at Jahia and Director of Marketing at Qumu. Stacy studied Business Administration at California State University Long Beach and the University of San Francisco
Prof. Sawhney is the Associate Dean for Digital Innovation and the McCormick Foundation Professor at Northwestern’s Kellogg School of Management. He is a globally recognized scholar, consultant, and speaker in innovation, product strategy, modern marketing, and AI strategy. He has co-authored seven management books, dozens of academic articles, thirty case studies, two strategy simulations, and has created eight online executive education courses. He consults widely for leading technology companies and technology startup firms. Prof. Sawhney holds a Ph.D. in Marketing from the Wharton School, an MBA from IIM Calcutta, and a B . Tech. from IIT Delhi. He received the Distinguished Alumni award from IIM Calcutta in 2016 and the Global Alumni Recognition Award from IIT Delhi in 2022.
Sarah McConnell is the VP Demand Generation at Qualified. Sarah has developed an expertise in building SaaS start-up marketing programs from the ground up by implementing technology, processes, and teams. Prior to joining Qualified, Sarah held several digital marketing and demand generation roles at B2B SaaS companies where she specialized in driving scalable pipeline and revenue growth.
Sara Gorlick, CMP kicked off her corporate event planning career over a decade ago with a 1,500-person Health Care Summit. After being thrown into the fire of logistics, floor plans, programming, and solving on-site crises she was hooked. She then went global to learn the hotel side of the business at the InterContinental Hotel in Tel Aviv. For the last decade, she has been directing events for a global eCommerce company. Sara has a passion for corporate events and lives by her event planner code to keep positive, productive, calm, and kind. She has won a number of event planning awards including the BizBash Corporate Planner of the Year Award and the Event Solutions Spotlight Award for Corporate Event Planner of the Year
Alex Rosemblat is CMO at Datadog and before that VP Marketing at the company for almost a decade. Prior to Datadog, Alex served as the Product Marketer for Dell’s Cloud and Virtualization product family (via the acquisition of Kernel), bringing virtualization management and cloud monitoring software products to market. Alex has several years of experience with enterprise software and related technologies through product management, IT consulting, and pre-sales engineering with Symantec (via the acquisition of SwapDrive) and Epic Systems Corporation. He holds a BS in Commerce, specializing in IT, from the University of Virginia and an MBA from the MIT Sloan School of Management
With over 15 years of live streaming experience, Steven believes in the power of live to connect people and bring them closer to experiences. At Airbnb, Steven manages their Kaltura MediaSpace account as well as remote capture tools. He believes in utilizing video to help foster a sense of community and to contribute to positive culture within the enterprise space. Outside of Airbnb, Steven enjoys exploring the VR community. Using the immersive capabilities of 360° filmmaking, Steven has been making yoga and meditation experiences accessible to more people.
With a background in high-growth tech startups and international household brands like Unilever, General Mills, and P&G, Nadia has two decades of experience in global consumer marketing. Originally from London, she has a passion for building profitable, meaningful brands that have an impact on millions of people worldwide.
Daniel is a seasoned marketing leader with two decades of multi-discipline experience in global and regional roles at Daimler, Mercedes – Benz, eBay, and HERE Technologies. He is passionate about building brands that create customer value and about empowering teams and individuals to achieve the most ambitious goals. As the Head of Strategic Marketing at HERE Technologies, his teams deliver the overarching brand positioning, marketing strategy, campaign and messaging frameworks, content and creative assets, website experience, and events to drive awareness and demand. Daniel holds certificates in Coaching Agile Transitions and Agility in the Enterprise by ICAgile. He is a participant in the current 2022/23 cohort of Columbia Business School Executive Education’s Chief Marketing Officer Program
Conrad has worked in B2B technology marketing for over 20 years at a mix of large enterprises and smaller organizations. He’s worked across a range of marketing disciplines including strategy, branding, content, digital, and PR with his core expertise in demand generation.
Clara Galán leads product marketing for Adobe Live, a creative live-streaming platform on Behance. Clara has been at Adobe for the past five years, and previously managed global educator community programs. Prior to Adobe, Clara focused on marketing and building communities for Amazon (Kindle), Remind.com, and The George Lucas Educational Foundation ( Edutopia). Before transitioning into the technology sector, Clara began her career as a K12 educator in the San Francisco Bay area teaching English Language Arts and World Languages. Clara currently lives in Barcelona, Spain, and enjoys learning about technologies to improve education and build learning communities.
Paul is the CMO of Outbrain, leading strategic marketing and positioning for the company. Prior to joining Outbrain, Knegten was CMO of Beeswax, acquired by Comcast in 2021 to power their programmatic CTV platform. Over the last two decades, Paul has held executive marketing roles evangelizing the power of data-driven, programmatic advertising at MediaMath, Yahoo!, and Dapper, in addition to co-founding Amitree, an Accel-backed tech startup
Heather Combs, Head of Global Brand Strategy & Insights at Adobe, is a marketing leader with deep brand-building experience across B2B and B2C. At Adobe, Heather leads a team responsible for driving brand relevance globally, from deeply understanding the customer to our product portfolio to how we position our brand for the future. She is passionate about the importance of creativity and the impact Adobe continues to have in enabling everyone – from the next generation of creators to entrepreneurs to businesses – to make their mark on the world. Prior to Adobe, Heather led brand efforts at Visa and Levi Strauss & Co. Beyond her marketing career, Heather is also a world-renowned musician, where she has shared the stage with many inspiring artists such as Stevie Nicks, Tom Petty, and Bonnie Raitt. She is a super fan of baseball, free-thinking, great storytelling, laughing as much as possible, and fanning the flame of creativity within us all
Leah is Chief Enterprise Officer at Coursera. Under Leahʼs leadership, Coursera is helping thousands of businesses, governments, and universities reskill their workforce and access a world-class education. Prior to Coursera, Leah was SVP at Kaltura, an Intel Capital-funded video technology company, where she oversaw enterprise growth, operations, services, and international expansion. Leah began her career at the World Bank and the National Institutes of Health served on President Obama’s Technology Policy Committee and was a member of the Council on Foreign Relations. She also sits on the Board of Engine Advocacy, leading
technology and startup policy organization that promotes freedom of expression, innovation, and access to knowledge. Leah is a graduate of Yale Law School and received her undergraduate degree from Brown University. In 2020, she was listed in Fortune Magazineʼs 40 under 40.
Over the last 20 years, Mr. Hansen has developed products and new ventures in the areas of Artificial Intelligence, 3D technologies, Automation, Fitness and Health Monitoring, and Social Web Services. He is driven by a strong passion for scaling projects from unique ideas to large-scale commercial launches. He has a “hands-on” approach that combines an up-to-date technical skillset (he recently completed postgraduate courses in Artificial Intelligence and Blockchain Strategy at Oxford University) with experience in international business development and sales. His specialties include the development of complex apps, consumer electronics, and cloud services that span from 3D visualization and Virtual/Augmented Reality to Machine – to – Machine/Internet of Things.
Jill Kramer is Accenture’s chief marketing & communications officer, leading a global team of approximately 2000 professionals focused on strengthening the Accenture brand in the marketplace and helping grow the business. She is responsible for brand, advertising, content, digital marketing, corporate and financial communications, industry analyst, media relations and research, insights, and analytics. She is also a member of Accenture’s Global Management Committee. Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, media planning, and buying. She also led the media and communications strategy for the launch of Accenture’s new “Let There Be Change” brand campaign in 2020, the company’s biggest brand move in more than a decade. Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world’s most creative agencies, and delivered award-winning business-to-business brand development, digital marketing, and communications for some of the most iconic brands, including AT&T and ExxonMobil. Jill serves on the board of directors of the Ad Council. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
Ada Agrait is the SVP and Global Head of Corporate Marketing for SAP responsible for leading all global corporate marketing, digital marketing, events, engagement, and brand strategy for the company’s digital-first transformation. Prior to SAP, Ada spent more than 17 years at Microsoft, most recently as VP of Commercial Marketing. At Microsoft, she held senior leadership roles in MSN, Bing, Windows Phone, Azure, and helped the company build its first global demand center. Born and raised in Puerto Rico, Ada is passionate about empowering women in diverse communities, helping them thrive in business, and fostering and mentoring amazing talent.
Alvio Barrios is Senior VP of Customer Experience Lifecycle Solutions at Cisco. His team of 2,000 professionals drives strategy, portfolio management, and the go-to-market experience for customers and partners, generating a yearly global $13.8B. Alvio has led high-performance teams at major telecom and networking companies, such as Juniper Networks, Ciena, and Bellsouth, with a focus on achieving significant growth and driving innovation. He holds a B.S.E. with honors from FIU and has completed several executive leadership programs. He’s listed among HITEC’s Top 100 Leaders for 2020. He also actively supports several social causes.
Amy Jaick is the Chief Marketing and Communications Officer at Columbia Business School. She works across functions and channels to create integrated programs that bring CBS’s mission, vision, and values to life. Prior to joining CBS, Amy built and led the first-ever corporate digital marketing and communications team at ViacomCBS and helped launch Goodman Media’s digital business. Jaick has also held the role of Director of Digital Marketing at Estimize, where she implemented acquisition, engagement, and retention campaigns across mediums. Before Estimize, she oversaw marketing for The Economist’s events business in North and South America, after first serving as The Economist’s Communications Manager for the region. Jaick initially began her career at Goodman Media designing media relations programs for marquee clients. Jaick received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan.
Sophie is an Events Program Manager at Amazon Web Services (AWS) – covering Europe, Middle East, and Africa (EMEA) – running end-to-end strategy and delivery on tentpole events including Summit Online, Innovate, and EMEA @re:Invent. A tenured Amazonian for over 4 years, she started her journey as a Site Merchandiser before taking on a new challenge at AWS, where she has held various marketing roles to build her knowledge base, including Virtual Events Program Manager, running large-scale pan – EMEA virtual events on multiple platforms. As a true people person, Sophie loves working with dynamic teams and stakeholders to pull off bar-raising events for our customers
Scott Ready, Global Head of Accessibility & Inclusion at Verbit, is an intrapreneur and change agent focused on improving environments that impact the lives and experiences of individuals with disabilities. He regularly speaks on and “possibilitizes” about the improvement of environments with a Design Thinking approach, resulting in a greater benefit for all. He attributes his beginnings to his parents who are deaf and their community of leaders who mentored him from a young age. He has applied this intrinsic knowledge to the Interpreting, Relay Services, Government, Education, and Technology industries. His expertise led him to be part of the establishment of the 3 rd statewide Relay Service Center in 1989, prior to the passing of the ADA, and the first online Interpreter Training Program. His influence has driven accessibility in online technology and captioning forward
Laura Heisman is a marketing and communications executive with 25+ years of experience. After serving as GitHub’s VP of communications and corporate marketing, Laura joined VMware earlier this year as their CMO, in charge of all global marketing efforts, including field and partner marketing. She’s also spent more than a decade as VP of communications at Citrix, leading the worldwide communications and brand awareness program, as well as a variety of global brands and technology startups. Laura has acted as the executive sponsor for Women Employee Resource Groups and continues to mentor women in technology in her free time. She holds a bachelor of arts in communications from San Diego State University
Melinda Kraft is a business systems analyst lead in ITS Teaching and Learning, the unit which owns the enterprise learning management services and applications, at the University of Michigan. As the Kaltura service owner, she partners with academic and administrative units across the university and health system to deploy customized Kaltura solutions for an amazing range of use cases. With 81 MediaSpaces and six learning management system integrations to her credit, Melinda is Michigan’s subject matter expert for all things Kaltura
Mor Kristal Paul is an Events and Production Team Lead at monday.com. Mor leads the events team for the APAC & the Americas and is the project manager of Elevate. As the project manager leading Elevate, monday.com’s annual customers’ conference she is responsible for the virtual and physical events for over 50K participants in three time zones. Before joining monday.com she spent 15 years at Kenes Group, producing global medical conferences. Starting off as a Registration and Accommodation Manager, she was then promoted to a Project Manager, Senior Project Manager, and Director of Client Accounts. Mor has worked around the globe with various teams and cultures. When the COVID – 19 pandemic began, she applied her skills in the virtual event space, and today is a leading expert in global in-person and virtual conferences
Jaime is the VP and CMO for Old Dominion University in Norfolk, Virginia. She has 18 years of experience in higher education, serving in marketing and PR roles at several universities. She participated in university rebranding projects, website redesigns, and in the development of integrated marketing communications models. Throughout her career, Jaime has volunteered for organizations such as the American Marketing Association and HighEdWeb. She’s a regular conference speaker on a wide range of marketing communications topics. Her work has earned nearly 40 industry awards. Jaime holds a bachelor’s degree in journalism from UMN and a master’s degree in integrated marketing communications from WVU
Leslie Tom is currently the Senior Vice President of Trailblazer Ranch Experience at Salesforce.
A 16+ year veteran at Salesforce, Leslie has worked in a variety of marketing leadership positions across partner marketing, corporate marketing, sponsorship marketing, and product marketing to support the company’s vision. Throughout her career, she has built highly-motivated, multi-disciplinary global teams that deliver high-impact results.
Prior to joining Salesforce, Leslie worked in marketing leadership roles for 10+ years at Siebel Systems and Oracle. She holds a double major in Business and Psychology from San Jose State University.
...A successful, accurate, and engaging event
Best CMO virtual event EVER!
I was duly impressed...Thank you!
We simply can’t afford to ignore climate change anymore. While virtual events are inherently better for the environment since there’s no need for any construction, wasteful swag, or air travel, we didn’t want to stop there.
That’s why we’ve teamed up with Dots.eco so that when you sign up, all you have to do is tell us if you’d like us to plant a tree, secure land for wildlife, clean up ocean plastic, save a sea turtle hatchling, or offset carbon emissions, and we’ll make it happen.