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-1.9rem;-ms-flex-align:center;align-items:center}body.free-trial-page .m-site__item.free-trial-btn{display:none!important}.m-site__item{padding:0 2.6rem}.m-site__item:first-child{padding-left:5.2rem}.m-site__item.free-trial-btn{text-align:right;padding-right:0}.m-site__item.contact-btn{text-align:right}.m-site__item._contact.push-right{margin-left:auto;padding-left:10px}.m-site__item._contact.push-right:nth-last-child(n+2){-ms-flex:1;flex:1;margin-left:inherit}@media (max-width:1024px){.m-site__item._contact.push-right{display:inline-block;border-top:0!important;margin:0 10px!important;position:relative}.m-site__item._contact.push-right:before{background:#d9d9d9;content:"";height:1px;left:-100vw;position:absolute;right:-100vw;top:0}}.m-site__item._mobile{display:none}@media (min-width:1025px){.m-site__item .m-site__link{transition:opacity .2s ease-out}.m-site__item:hover 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Marketing

Mayor rendimiento. Conversión más rápida. Resultados mensurables.

Los profesionales del marketing ya conocen el vídeo. Pero, actualmente, el vídeo necesita ser mejor. Más integrado en los procesos, más atractivo y más orientado a los dispositivos móviles. Con vídeos de mejor calidad se pueden aumentar las tasas de conversión tanto como un 300%.

El vídeo puede utilizarse para
  • Fomente la concienciación
    Fomente la concienciación
    Haga que el marketing sea más convincente mediante la incrustación sencilla de no sólo vídeos de marketing en su sitio web, sino también testimonios de clientes, demostraciones prácticas, y mucho más. Con sencillas herramientas para la creación, enriquecimiento y edición, transforme vídeos para conseguir un mayor impacto. Cree reproductores compatibles con dispositivos móviles, reproductores de marca blanca que incluyan llamadas a la acción, marcas de agua, cortinillas de vídeo y mucho más.
  • Aumente el tráfico
    Aumente el tráfico
    Agregue fácilmente sus mejores contenidos de vídeo a campañas sociales y flujos de marketing digital para conseguir el mayor alcance posible. Incluya los metadatos ricos que necesita para asegurarse de que los motores de búsqueda reconozcan su contenido de vídeo.
  • Aumente la conversión y la participación
    Aumente la conversión y la participación
    Cree un ciclo perfecto con mayor participación gracias a puntuaciones de vídeo y análisis granulares. Agregue llamadas a la acción, cuestionarios in-video e interactividad para despertar la participación y mantener el interés del espectador. Luego, controle la participación de los usuarios mediante puntuaciones de vídeo para poder identificar clientes potenciales y hacer un seguimiento de forma ágil.
  • Cree eventos de marketing escalables
    Cree eventos de marketing escalables
    Eventos de marketing con retransmisiones en directo. Genere entusiasmo con la inmediatez y el enfoque personal del vídeo en directo y, a continuación, conviértalas automáticamente a VOD para rentabilizar mejor su inversión.
  • Perfeccione el paso de marketing a ventas
    Perfeccione el paso de marketing a ventas
    Incluya vídeos en mensajes de correo electrónico para aumentar las tasas de conversión en el marketing basado en cuentas. Entonces entregue listas de reproducción preparadas al departamento de ventas para que puedan cerrar el trato.

Productos para márketing


Conjunto de herramientas de vídeo para márketing


Portal de vídeo para empresas


Realización de webcasts y eventos en directo

Conjunto de herramientas de vídeo para márketing

Integre vídeos directamente en las herramientas que ya utiliza para la gestión de contenidos, la automatización del marketing y la gestión de relaciones con el cliente. Controle las interacciones de los usuarios y establezca bucles de retroalimentación para conseguir mayores tasas de conversión. Agregue prestaciones como llamadas a la acción in-video, cuestionarios y encuestas.

Más información

Portal de vídeo para empresas

Cree su propio YouTube™ privado con el portal de vídeo MediaSpace™ de Kaltura, donde todo aparece con su marca y usted nunca más tendrá que preocuparse porque un competidor aparezca junto a usted. Cargue, administre, marque, subtitule y sindique contenido de vídeo, tanto en directo como bajo pedido, suministrado a cualquier dispositivo, en cualquier lugar.

Learn More

Realización de webcasts y eventos en directo

Cree un emocionante evento en directo con Kaltura Webcasting como reproductor de vídeo autenticado. Una magnífica experiencia de usuario, preguntas y respuestas, encuestas y más conseguirá asombrar a
los asistentes.

Learn More

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