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Reaching the Masses: Deploying OTT to A Broad Base in Record Time - Viacom18

With 100,000 users joining every day, Viacom18 knows how to scale fast. Their new digital VOD service VOOT launched in April 2016 with close to 17,000 hours of domestic and international content. Find out how they prepared for a rapid launch and how they built out the correct infrastructure to handle the volume. What factors were individual to the Indian market? What lay behind their strategy for VOOT? And how are they planning to expand even further? Presented by Rajneel Kumar.