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SAP: Using Video Across an Entire Organization

About SAP

SAP is a multinational software corporation that makes enterprise software to manage business operations and customer relations. With nearly a hundred thousand employees, they serve hundreds of thousands of customers worldwide in more than 180 countries.

How is SAP using video?

SAP uses video across the entire company for a broad range of uses, including corporate communications, executive messaging, internal collaboration, learning and development, marketing, sales and pre-sales, and customer care.

To support so many different use cases, SAP leverages a variety of Kaltura SaaS products, including the Kaltura Management Console, Kaltura MediaSpace, Kaltura Webcasting, eCDN, Kaltura Personal Capture, REACH, and Kaltura Pitch.

Why use one platform across the organization?

“I think that the benefit of having multiple use cases and tools in the same platform is that you can cater to a multitude of audiences and working styles,” says Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP. “I think the expectation today with users is that I think they want to go to one place for related tools and information. So to have all video-related tools–whether it’s around creation or consumption, putting video to a PowerPoint or just doing a simple recording from your desktop, or creating a complex learning video–having all of that in one place really makes sense for users.”

"Kaltura has really worked and adapted to better meet the needs of SAP. So it's been hugely appreciated, the flexibility, the adaptability, and really seeing Kaltura grow with us."
- Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP