Flipkart, a Walmart subsidiary, is the leading e-commerce platform with over 160 million customers. Recently, it introduced Flipkart Video to reach new audiences and extend engagement with their platform. Leveraging marketplace strategy, this new Cloud TV service was launched in record-setting time, aggregating thousands of titles from multiple content partners. Within 2 months, Flipkart Video reached over 12 million monthly users, while continuing to expand their offering through aggregation and original content.
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