“If you build it, they will come”: The Adoption of a Video Platform at Halliburton

Once you’ve put the effort into deploying a video platform, how can you be sure employees and customers will use it? Halliburton, one of the world’s largest oil and gas services companies, has taken a full-throttle approach to enterprise video. Embracing video across the organization, Halliburton and its software company, Landmark Solutions, have launched more than 500 product videos from within their customer portal, published marketing videos across the company’s websites, and are now deploying an internal social video portal for knowledge sharing and collaboration. Walk through how the company rolled out its video solutions to the various audiences. See how fast the floodgates opened, and what steps they took to ensure that the demand for video usage is starting to flow in from everywhere—a wide range of internal departments, offices around the world, partners, and even customers.