by Tom-Erik Lia, CEO and Co-founder of Videxio Video is permeating nearly every industry today, from education to healthcare. Organizations are using video in new ways to connect people face-to-face, and its applications continue to evolve. Until now, though, most video communications have been planned and focused on smaller groups. Think weekly status meetings, brainstorm sessions, client calls and the like. While these have their place, you can make video work even harder for you. Enter live streaming. Streaming lets you reach an even broader audience through video. In addition to being cost-effective and easy to use, live streaming can help you:
Teach customers how to use your product
Help HR communicate on a department-wide or company-wide basis
Host expert discussion panels to position your company as a thought leader
Engage your audience more through interactive features like chat and polling
Develop stronger relationships between offices of a global enterprise
Build more brand empathy by showing the face of your company in marketing videos
Reach more people without having to buy more equipment
It’s time to get more from your video meetings. Check out the infographic below for tips and ideas on how your company can use live streaming.
Tom-Erik Lia is CEO and cofounder of Videxio, a cloud video and collaboration provider that makes business communication easy, fun, and productive. Its video meeting and calling service seamlessly connects devices and users through the cloud for professional videoconferencing. Built on a dedicated global network, Videxio is interoperable with endpoints, extends the reach of Skype for Business, and offers live streaming and recording. Learn more about Videxio, or connect with Tom-Erik on email or LinkedIn.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.