Why Businesses Caption Their Video

Rebecca Rozakis

June 18, 2019

Why might a company choose to caption their videos?

We had a chat with Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP, about the benefits of captions and transcriptions.

What are some of the reasons SAP is using REACH to caption their videos?

Reasons to Caption Enterprise Video

Translations for employees in multiple countries
Increased SEO
Availability to machine learning
Accessibility

“We’re heavily using transcription services like REACH,” says Sokolow. “And as part of that we’ve seen a couple of expected benefits, and some unanticipated.”

Topics:

From Our Blog

Enterprise Video Streaming Solutions: The Complete Guide

When choosing enterprise video streaming solutions there are key features to look for and specific questions you should ask.
Learning from Experience: SAP’s 4 Practical Steps for Successful Microlearning

What’s microlearning? And how can you leverage it to triple your learner base? Learn more in this guest blog post, from the SAP CX Enablement Team.
How Learning Platforms Could Encourage Teamwork?

We’ve grown to love working from home but there’s more we can do to improve how we work in teams remotely. Learning platforms can teach us that too.

Explore our blog

Why Businesses Caption Their Video

Rebecca Rozakis

Reasons to Caption Enterprise Video

Enterprise Video Streaming Solutions: The Complete Guide

Learning from Experience: SAP’s 4 Practical Steps for Successful Microlearning

How Learning Platforms Could Encourage Teamwork?

Let's Get Going