Why Businesses Caption Their Video

businesses caption videos

Why might a company choose to caption their videos?

We had a chat with Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP, about the benefits of captions and transcriptions.

What are some of the reasons SAP is using REACH to caption their videos?

Reasons to Caption Enterprise Video

  • Translations for employees in multiple countries
  • Increased SEO
  • Availability to machine learning
  • Accessibility

“We’re heavily using transcription services like REACH,” says Sokolow. “And as part of that we’ve seen a couple of expected benefits, and some unanticipated.”


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