Why might a company choose to caption their videos?
We had a chat with Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP, about the benefits of captions and transcriptions.
What are some of the reasons SAP is using REACH to caption their videos?
“We’re heavily using transcription services like REACH,” says Sokolow. “And as part of that we’ve seen a couple of expected benefits, and some unanticipated.”