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Why Businesses Caption Their Video

Rebecca Rozakis

June 18, 2019

Why might a company choose to caption their videos?

We had a chat with Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP, about the benefits of captions and transcriptions.

What are some of the reasons SAP is using REACH to caption their videos?

Reasons to Caption Enterprise Video

Translations for employees in multiple countries
Increased SEO
Availability to machine learning
Accessibility

“We’re heavily using transcription services like REACH,” says Sokolow. “And as part of that we’ve seen a couple of expected benefits, and some unanticipated.”

Interested in learning more about how to add captions to your company's media content?

Learn more about Kaltura REACH.

Let’s Get Going

Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.