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Why Businesses Caption Their Video
Rebecca Rozakis
June 18, 2019
Why might a company choose to caption their videos?
We had a chat with Barbara Sokolow, Director Internal Experience, Web & Digital Services at SAP, about the benefits of captions and transcriptions.
What are some of the reasons SAP is using REACH to caption their videos?
Reasons to Caption Enterprise Video
- Translations for employees in multiple countries
- Increased SEO
- Availability to machine learning
- Accessibility
“We’re heavily using transcription services like REACH,” says Sokolow. “And as part of that we’ve seen a couple of expected benefits, and some unanticipated.”
