What Do Students Expect in Terms of Video in Education?

Rebecca Rozakis
Updated August 27 2019
what do students expect from video in education in 2019
Rebecca Rozakis
Updated August 27 2019

In July, we released the State of Video in Education 2019 report. Now, let’s take a look at a few of the results.

One of the more useful questions is about student expectations, and what’s actually happening in the classroom.

What Do Students Expect?

what is the trend in student expectations for how much video should be part of their learning experience

What do the students themselves expect, in terms of how video will play a part in their education? Unsurprisingly for a generation raised on YouTube, they expect a lot. 82% of respondents viewed students’ expectations for how much video should be part of their learning experience as increasing. 17% thought it was holding steady.

How Age/Stage of Learning Affects Expectations

trend in student expectations by institution type

Interestingly, the farther along in the educational process an institution is, the more likely they are to see student demand for video increasing. 72% of primary/secondary schools see their students’ expectations as rising, while 87% of graduate schools report increasing expectations.

This may be because of a greater need and potential for video for more advanced students, but it may also be an indication that schooling for advanced students is farther behind in using video and now must struggle to catch up to primary and secondary schools.

What Should Schools Do?

So what does this mean? It might be time to consider planning now for even heavier video usage and demand in the near future.

How Are Teachers Incorporating Video

How is this playing out on campus?

What percentage of teachers at your institution regular incorporate video in their curriculum

Most institutions report having at least some teachers regularly incorporating video in their curriculums. 23% of respondents reported that more than half of their teachers regularly use video. These numbers are very similar to those of the last two years, showing that video has become a stable part of the educator’s toolbox.

How Much Video Teachers Use at Different Levels

Usage of video by teachers by sectorUsage of video by teachers by sector

Similarly to last year, breaking out usage by institution type reveals additional patterns.

K-12 (primary/secondary) institutions are much more likely to report high levels of video usage by teachers; 37% report that the majority of teachers are incorporating video. As the rising generation is far more video-savvy than previous generations, it makes sense that teachers would see video as the best way to engage their students.

How Often Students Create Video

What percentage of students at your institution include videos as part of their class work

Instructors appear relatively open to using videos to engage their students, but fewer ask their students to actively use videos themselves. 11% of institutions report that more than half their students are actively using video (rather than merely watching it passively).

usage of video by students by sector

Student video creation shows similar patterns to teacher video creation when broken out by type of institution. Primary schools lead in having students use video actively, indicating what may be a rising trend that will start to hit later stages of education in the future.

These numbers are nearly identical to last year’s, showing a generally stable usage of student-driven video.

What Should Schools Do?

One of the easiest ways to get students to learn video skills is to ask them to use video as part of the classwork they are already doing. Ask students to create videos in place of or as a supplement to a few of their presentations, papers, or lab reports to push them into practicing their skills.