Webinars have tremendous marketing value. They generate and convert leads, raise brand awareness, establish your authority in your field, nurture a direct connection with your audience, and help your customers enjoy a better experience with your products and services. If you have had success with your webinars and you plan on organizing more of them, it makes sense to create webinar templates that you can reuse to save time and still look professional.
In this article, we show you how to create your own webinar templates and we even let you download a set of templates created by our Design team, that you can customize and use as you see fit.
- What is a webinar template?
- Examples of a webinar template
- Advantages of using webinar templates
- How to choose the right webinar template for your needs
- Webinar template example from Kaltura [Free Download]
- How to create your own webinar template in 3 steps
What is a webinar template?
A webinar template is a reusable content outline or design asset that you can customize for each webinar. Webinar templates can take the form of slide decks, scripts, landing pages, online campaign ads, emails, banners, etc.
Examples of webinar templates
Let’s look at the various types of webinar assets you can create templates for.
Slide deck templates
Creating a template for your webinar slide deck is a no-brainer. It’s very convenient to create a template in PowerPoint and many slides and slide layouts can be repeated from session to session. Of course, you have your title slide, your speaker bio, your agenda, your contact us slide, divider slides, etc. but you can also prepare general slide layouts according to the type of slide content: graphs, bullet points, comparisons, images, etc. This is one of the most prominently visible assets of your webinar session, so make sure your slides are branded, on tone, and uniform.
There are quite a few emails you’ll be sending to communicate around your webinars with your registrants: the initial invitation to your mailing list, registration confirmation, reminder emails, and thank you/follow-up emails. You can simply replace the specifics of your next webinar. The rest of the email will probably not change much. Take the registration confirmation email, for instance. Here’s the email template I use for my own webinar sessions. Feel free to use it.
Subject line: [CONFIRMATION] Thank you for registering for our Webinar
You are in!
Thank you so much for registering for our [webinar title] webinar.
Here’s the link to the webinar: [link]
Use it to join us on [date], at [time] for the session (add to calendar),
Don’t worry, we’ll send you a reminder before the webinar starts.
See you then!
Webinar script templates
Few people wing it, when it comes to presenting webinars. If you, too, prefer to script your webinars and you usually stick to the same webinar formats (product presentations, training sessions, tutorials, …), then you can create an outline of your script and reuse that as your script template
- Write a compelling and telling title for your webinar
- Introduce the topic and its benefits to your audience
- Share an overview of what you will talk about (agenda)
- Invite attendees to ask questions in the chat box and explain you will answer them during the Q&A session at the end of the webinar
- Presentation body (explain the problem/offer solutions/give examples/showcase how your product or services can help solve the problem)
- Double down on your audience with bonus material, giveaways, or discounts on their next purchase
- Summarize the webinar and highlight the main takeaways
- Give suggestions for further reading
- Give thanks to the involved parties
Landing page templates
Your ads, your emails, your social campaigns, … all your promotional efforts will point potential registrants to a landing page containing all the information they need to know, along with a big eye-catching registration button. Below is an example of a webinar landing page I created, starting from a webinar template. You can see how you can easily update this landing page from session to session.
Online campaign ad templates
Of course you want to be original with your online ads and webinar promotion. But, especially if you are starting to build a reputation, it actually pays to reuse design assets and make your webinars instantly recognizable and uniform with your landing page design, your slide deck, and other webinar assets. Here’s an example of a banner we used on our own homepage:
Advantages of using webinar templates
TL;DR, Webinar templates are huge time and money savers, all while ensuring consistency in quality and branding (look and feel) throughout your webinars.
If you are new to webinars, you can avail of the many templates available online (including in this post) as a great starting point from which to build your webinar flow. Not only will they save you time and money, but templates will also help you be complete and make sure you didn’t miss anything for your webinar. From your template as a starting point, it’s just a matter of filling out the template with your content and branding.
Once you rolled through your first one or two webinars, you’ll be able to fine-tune and recycle your branded webinar templates from session to session to offer your audience an instantly recognizable branded experience. E.g., a branded slide asking the audience to Please wait… The session will start soon! is an asset that takes a little initial design and development but will serve you for many sessions to come with minimal customization.
This way you can roll out webinars more quickly and easily and scale your output.
TIP: to keep things fresh, you can create slight variations of the same template and mix them up from between sessions.
How to choose the right webinar template for your needs
Start with identifying your recurring needs and similarities between webinar sessions. That will immediately indicate what you could create and use templates for.
- Are you planning on promoting your webinar (which we sincerely hope you are)? Then you might want to look into ad banner and registration page templates.
- You will be sending several emails to communicate about your webinar: invitation, registration confirmation, reminder, second reminder, thank you. These emails are repetitive in their message and can easily be turned into templates.
- Do you want to wait until all attendees have joined before starting your presentation? Then it would be good practice to display a “The session will start soon” slide. Hosting a Q&A? You should have a slide for that, too. Speaker presentation, agenda, thank you, … you can create templates for all of those.
- Are you planning on following set scripts for your webinar sessions?
- Do you have a webinar lobby listing all your on-demand webinars or upcoming events? Make sure it looks professional, uniform, and on-brand!
Webinar template example from Kaltura [Free Download]
Our Design team created a webinar template for you with everything they could possibly fit in a slide deck, including different versions where possible. The result is a meaty deck of 34 slides with templates for registration banners, The webinar will start soon slides, title slides, speaker slides, agenda, miscellaneous presentation slides, thank you, and Q&A slides. Free for you to download, customize, and use!
Download your free copy of our webinar slide deck template!
How to create your own webinar template in 3 steps
Step 1: Choose your preferred presentation format
Working with templates means you will be bound by the presentation software you are using, to some degree. So, choose wisely from the get-go. Will you be using PowerPoint, Google Slides, or Keynote? Do you use Photoshop, Illustrator, or maybe even Canva for your design assets? Does everyone on your team have access to these file formats and apps? Is it compatible with your webinar platform?
Step 2: Create your templates
You can start from scratch, or you can prepare your template based on the material from a previous webinar. Most design applications offer the option to create templates in which you can freeze the elements in your design that will remain the same throughout your webinar sessions, while variable elements get placeholder copy that you can update from session to session.
If you don’t have the know-how to start a template from scratch or you don’t want to reuse old design assets, you can peruse the free ready-made templates that usually come with these platforms and use those as a starting point. Check out Canva’s free templates to get an idea. Of course, you still will have to customize them according to your brand and tone of voice.
Step 3: Test and tweak
Do a dry run of your webinar to make sure you didn’t forget anything, and to verify that your webinar templates all make sense. Tweak accordingly.
If webinars are a recurring staple of your marketing strategy, then webinar templates will very soon start to make sense. You’ll free up a lot of design time and resources. You’ll be able to put out webinars faster and scale. Plus, it will make your webinars look uniform and more professional. Simply identify what content elements and design assets you can reuse and create placeholders around the elements that need updating with each session. Don’t be afraid to leverage free templates on the net and download our free webinar template. We created it just for you!
Create webinars that stand out… With Kaltura Webinars!