A few weeks ago, we talked about webcasting from the producer’s point of view. Now, let’s take a look at webcasting presenters.
Making sure that the presenter is confident in both the material and the webcasting tools is the key to a smooth, engaging presentation.
Key Tips for Webcasting Presenters
Don’t wing it. Script out your presentation so you cover all of your points, in the order you need them.
Not just the presentation itself, which you need to rehearse out loud to make sure that the rhythm and flow makes sense. But you should also practice using all the tools in the webcasting service to make sure you understand them and have no surprises. Don’t assume that something is obvious—actually try out everything you’ll want to use.
Try having a live audience in front of you. Most people give better presentations to live people than to an empty room. Make sure that your webcasting software can easily hook up to the projector, though, before you try this.
Take advantage of the presenter tools in your webcasting platform. Ideally, it should let you see upcoming slides before you get to them as well as your presenter notes.
Keep an eye on your metrics. If you’re losing audience fast, it’s time to change tactics.
Make sure you have a moderator to help you with your Q&A. The moderator can help keep things running so you can focus on your presentation. Moderators can respond to questions themselves, send you questions that should be addressed during the presentation, or collect questions to be asked at the end.
Your moderator can also help wrangle the audience by making announcements to all attendees, such as calling for questions, directing people to resources, or if something should go wrong, letting people know what’s going on.
A good Q&A tool will attach the transcript of public questions and answers, with the timing noted in the video. This way, questions are answered in real time, but on demand audiences will still be able to follow along.
If you’re covering a complicated topic or multiple topics, consider breaking up the presentation with multiple Q&As instead of saving all the questions for the end. This can both help keep people engaged and also keep people focused on just the topic you covered, instead of having one big Q&A session at the end that bounces from topic to topic.
Choosing a platform that’s right for you, getting familiar with its capabilities, and carefully planning your broadcast will go a long way towards ensuring a smooth, successful webcast. Webcasts are becoming easier to set up than ever before. Take advantage of the power of video to make you as webcasting presenters—and everyone else—look great at a mass scale with today’s cutting edge webcasting tools!
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