Earlier in the month, we linked to a guest post on the IBM blog about how video is revolutionizing the insurance industry. It’s worth taking a longer look here, though, since we also have a number of great resources to help insurance agencies take advantage of the opportunities enterprise video has to offer.
Video is a fantastic tool for businesses in general to increase their communication and collaboration across far-flung teams. It allows colleagues around the world to connect on a personal level and share knowledge and best practices. In this video, see how an insurance company uses video to train teams around the world on their new insurance products. Then see how coworkers in different countries help each other learn from what works best in each region.
But video has special functions exclusive to the insurance industry, as well. As today’s policy holders are increasingly comfortable in doing business on mobile and even operating drones, it makes sense to take that familiarity and use it to streamline the insurance workflows, reducing costs, decreasing turnaround time, and lowering the risk of fraud. Creating mobile apps that easily integrate video into insurance appraisals and claims allow customers to use video to document their possessions in a more accurate, easily evaluated method than ever before. Harnessing the power of video will allow agents to process paperwork more quickly and with less risk of error. By making workflows easier and faster, agencies will increase their customer satisfaction and reduce their churn. To learn more about insurance-specific uses for video, including surveillance video, catastrophe management, and drone footage, check out Transforming Insurance Use Cases with Video and Audio.
Looking for a more concrete example of an insurance agency already using video? Be sure to watch the case study Innovation in Employee Engagement with MetLife. Or for a more in-depth look, try the recording of our recent webinar Best Practices in Enterprise Video with MetLife.
It’s the perfect time for insurance agencies to deepen their use of video. There is no aspect of the business, from training to claims processing to corporate communications to fraud reduction, that video cannot help improve. So take a minute to explore how video is changing the insurance industry.
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