Video is already a significant part of today’s everyday workflow. It’s how we entertain, inform, and connect with each other. It’s a tool used across organizations—for marketing, HR, safety regulations, corporate communications, client relations, training, community building, knowledge sharing, archiving, securing facilities, managing inventory and more. Companies from all industries increasingly expect video to be part of their solutions, from recruiters using it to jumpstart the hiring process, to pharmaceutical companies using it to deliver dosage information to patients, to educators making learning more personal for students, or making learning accessible to everyone removing all socio-economic or geographic barriers. Video’s unique ability to deliver concentrated information in a personal, engaging, easily comprehensible way makes it an invaluable tool for any scenario.

The Challenge of Video for Developers

Video is a new data type. This exciting medium can be a headache to handle and expensive to harness effectively. While anyone knows how to embed a video from YouTube, building more comprehensive video workflows and specialized experiences that meet one’s use-case is often easier said than done.
Extracting knowledge from video, tightly integrating it into each user experience, and delivering video securely, reliably, and in a scalable manner requires extensive work and infrastructure. Whether your goal is to integrate video capabilities into an existing workflow or to begin a new project where video is a key element, creating a satisfying video experience requires a great deal of specialized knowledge, hard work and upfront investments.
Now, with the adoption of the cloud, developers have been accustomed to take advantage of the PaaS, or the Platform as a Service. Platform as a Service has become increasingly popular as a way to fast forward innovation by easily prototyping and growing fast without having to worry about the infrastructure and system level operations. By using APIs and microservices, we can reuse building blocks and blueprints that reliably work everywhere. Developers can focus their efforts on building to their core business requirements and end-user experience needs, instead of working out solutions to problems someone else has already solved. Besides reducing the amount of coding and setup time, using PaaS also makes it easier to automate scaling and take better advantage of the cloud’s elasticity.

VPaaS: Specialized Cloud Services and Developer Tools to Build Video Experiences

So for developers looking to add video to their offerings, the solution is VPaaS, or Video Platform as a Service. VPaaS is a cloud platform for building video experiences, workflows, and applications. With video use at an all-time high and expected to only continue to grow, VPaaS makes it much easier for developers to integrate video into the workflows they want to build as a native asset. VPaaS applies the principles of and advantages of PaaS, specifically designed for handling video at scale, easily:

• Putting Developer Experience First: VPaaS is API centric, adhering to the concepts of microservices. It allows for frictionless integration and automation through atomic cloud services, automatically updated SDKs, docs and developer tools to simplify prototyping and scaling of workflows without compromising flexibility to control and optimize.
• No Worries Scaling: With the infrastructure and platform layers already in place, developers can focus on their core business instead of worrying about the pipes. Build complete and seamless automation, without compromising security and management simplicity.
• Future Proof and Backward Compatible: The video industry is fast evolving. VPaaS ensures your video is always delivered and played across formats, devices, standards and protocols. VPaaS also remains reliable for integrated applications across version upgrades, architecture changes or addition of new features. Build without having to consistently looking over your shoulder.
• One Platform, Multi-tenant: Shared management of many unrelated accounts on single deployment, providing the tools to manage and white-label accounts, automate setup and configurations, all through API.
• Open and Platform Agnostic: Independent of the underlying operating system or infrastructure, VPaaS runs reliably on any cloud, encouraging extensibility and fostering standards while harnessing the power of community through collaboration, tools to share code recipes, best practices, and quick learnings from practices across industries.

With VPaaS programmers can focus on creating their own unique user experiences and video workflows, across any industry and use-case. It also allows them to start small and free, with no upfront costs, and then quickly scale big. As video continues to expand, VPaaS will help developers keep up with the pace of innovation to create any kind of video experience.

Learn more about VPaaS