In a recent Forrester Research report, “Enterprise Video’s Future Aligns with Customer Obsession,” Forrester analysts tackle the issue of how to use video to support a customer-obsessed culture. They note that to do this right, a unified video strategy is necessary to personalize the video experience for both customers and employees. Using live and on-demand content can help employees engage more deeply with customers.
Some of the key points they raise include:
Enterprise Video Gets You Closer To Your Customer
Enterprise Video Deployments Continue To Grow
Use Enterprise Video Platforms (EVPs) To Support A Customer-Obsessed Culture
They have a great point. Video is an amazing way to quickly build personal connections. That makes it easier to nurture relationships not only between customer and employee but between employees within the same company. So it’s no wonder that businesses are embracing video in ever-growing amounts. But managing a lot of video quickly becomes unwieldy; that’s why enterprise video platforms have become key to sustainable video growth.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.