Increasingly, the message on the future of work is that hybrid and remote positioning is here to stay. But while the benefits of hybrid and remote work are many (from lower overhead costs to happier employees), keeping your organization culture and drive intact can be a concern.
Video, however, can fill the role that in-person interaction has traditionally provided to the physical face-to face workplace.
But how do you make that happen in a way that doesn’t overburden employees and keeps your organization cohesive?
A Video-First Mindset Starts with the C-Suite
One central pillar of a hybrid or remote workplace strategy that can truly unite your staff is adopting a video-first mindset.
Video is popular, and it’s familiar. We use it at work. We use it with our friends and family. And we use it for entertainment. Now, more than ever before, video feels personal and authentic, allowing us to be together even when we’re far apart.
But for video to truly be adopted by your organization as a central part of its culture and communication, leadership needs to come from the top. There are a lot of ways to do this, but digital town halls with the C-suite and other senior executives are a great place to start.
Turning to video for these events can naturally feel even more up-close and personal than bringing everyone together in an auditorium. The screen-to-screen experience of a virtual town hall can be far more face-to-face than an event where employees can only see their leadership from the back of a room and lack opportunities to engage with them directly.
Virtual town halls allow for easy, non-disruptive audience participation and feedback with many interactive features that please extroverts, introverts, and ambiverts alike, such as:
- live face-to-face breakout rooms
- text-based chat
- emoji reactions
- quick polling
- chat-based Q&As
This sense of immediate access to leadership helps to flatten the organization, dispensing with the hierarchies that get in the way of great ideas and innovative collaboration.
Video Content Creation For All
While top-down leadership on video is essential, so is remembering that video isn’t a privilege in the hybrid and remote-positioned workplace. It should be a given—and a tool used to communicate in a myriad of ways by employees at every level. As your company moves towards a video-focused footing, it’s important to select solutions that embrace video for everyone.
Remember, your employees are already video creators. Through smart phones, tech companies have put video creation tools into everyone’s hands. And with the dominance of video-focused social media, your workforce is already video fluent.
Easy-to-use, intuitive video tools will give employees an incentive to create video content about what they do in the workplace and how they do it. Encouraging employees to create self-introduction videos, holding fun contests, or hosting an internal TED-talk style event are all ways to boost engagement and get more cautious employees speaking the language of video.
However, don’t forget that successfully integrating video into your corporate culture requires you to make it easy. Because your employees are already used to having easy-to-use video creation tools at their fingertips, any video creation tools you equip them with in the workplace need to be similarly accessible. These tools should require little to no formal training, be operable independently, and encourage no-fault experimentation.
Informal Peer-to-Peer Knowledge Sharing
One of the best ways to apply a video-for-all philosophy to your workforce is through informal, peer-to-peer knowledge sharing.
In a traditional in-person office environment, peer-to-peer education often takes place so casually, we might not even notice it is happening. For example, it can be as simple as an employee turning to another and asking for additional information about a project, task, technology, or client.
In a hybrid or remote office, this can continue to happen through chat and quick video calls. But because this knowledge-sharing is happening digitally, there is an opportunity to capture it and add it to your organization’s video library of institutional knowledge, where it becomes easily searchable and viewable more broadly.
In a truly video-centered hybrid organization, employees won’t just have the forethought to record and archive informal training sessions, they’ll also be empowered to create their own content intentionally. Easy-to-use tools allow workers to create their own videos right from their workstations, where they can explain tasks with video, presentations, embedding other pre-recorded content, and more. This empowers your staff to proactively fill-in gaps in institutional knowledge and prevent the information loss that often comes with inevitable turnover.
Want to learn more about how you can use video to unite your hybrid workplace?