Top Four Ways Businesses Are Leveraging Live Streaming

How to use live video for business

Live video isn’t just for media companies. Businesses across a wide spectrum of industries use it successfully every day saving money, time and, sometimes, lives. Use cases range from town halls to board meetings, construction site feeds to religious sermons. Here are four popular and efficient ways businesses and organizations are using live video for business:
Town Halls and Board Meetings are perhaps the most popular example. Live streaming is an essential tool for addressing employees internally, or stakeholders and the general public externally. It eliminates distance, connecting audiences near and far, and delivers information in the fastest, most accurate and accessible way. For instance, a major soccer club uses Kaltura to livestream its quarterly board video meetings. With fans around the world, these events draw thousands of viewers from and can attract as much attention as the action on the pitch. While there’s no shortage of ways to live stream, doing it on scale, without interruption and with minimum lag are what separates smaller businesses from larger ones that have greater requirements and cannot tolerate disruption.
Religious and spiritual institutions are using streaming heavily; it’s an ideal pulpit for sharing spiritual messages. For instance, viewers can watch 24/7 livestreams of the St. Peter’s Basilica in Rome, the Kaaba in Mecca and the Western Wall in Jerusalem. One Kaltura client broadcasts Sunday services and sermons to audiences around the world every week. Many houses of worship also host cultural, educational and political events. The same Kaltura client records, manages and broadcasts a busy roster of talks and concerts at its venue for all to view in the comfort of their homes. Live video is a clearly a wonderful way to connect with people on the profoundest level.
Construction sites can turn into money pits. Worse, they are prone to accidents. That’s why they require close, around-the-clock monitoring. As a result, engineering companies are increasingly using live video to follow progress more closely. One prominent European conglomerate has set up an array of 24/7 cameras at major construction sites around the globe. Engineers near and far can view progress in real time, check for weather changes and ensure safety procedures are being enforced. Live video saves time and money by reducing the number of required site visits, and construction techniques and execution can be monitored remotely. It assists even in cases of liability, providing a record of events in case a legal matter arises. Better yet, increased monitoring reduces the risk of legal issues ever arising.
Day in the Life videos give an immersive look behind the scenes at an organization. For instance, ever wondered what a day in the life of a fish looks like? How about deer? Now you can find out. offers city dwellers – or anyone fascinated by fauna – a rare window into the everyday lives of animals. CarbonTV, the premier online destination for outdoor themed shows, streams its live cams to viewers around the world 24/7. This use case is illustrative of how live video can connect people anywhere in the world with unique and memorable experiences.
Live streaming is a powerful tool for businesses and organizations to share information, educate and entertain. Incorporating it into the way they communicate is essential.

Looking more suggestions on live video for business? Watch the webinar “Web Conferencing or Webcasting? Navigating Live Video for Business.”

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