The Role Video Plays on Campus

The role video plays on campus

Last week, we hosted a webinar, How Educational Institutions Are Using Video, in which we went over the results of our annual State of Video in Education report. While you can watch the recording yourself, we did get some additional data from the attendees on how they feel about video on their own campuses. Let’s take a look at our webinar poll results!

The Role of Video on Campus

While the actual survey has a much more exhaustive list of the ways video is used on campus, we wanted to get a quick sense of which areas people thought were the absolute most critical. We ended up with a fairly even split on the role video plays on campus. About a third thought supplementing classroom materials was the single most important use of video. About a third favored distance learning, and the remaining third thought recording lectures was most important. Student assignments got a tiny bit of attention, at 3%. No one thought marketing to prospective students or digital signage was the most critical way their campus used video.

How Comfortable Are Faculty With Creating Video?

Next up, we took a look at faculty. We’ve talked a lot about faculty creating their own videos, but how many of them are actually comfortable with the idea? Note that we asked our respondents for how comfortable they thought their faculty were; it’s hard to get a sense of how comfortable they actually are without a much larger poll than this.

The majority – 71% – think only 25% of their faculty actually feels comfortable creating their own videos. 12% think half the faculty is comfortable, and 6% think three-quarters of the faculty is comfortable. Our outliers are particularly interesting. 3% think all of their faculty feels comfortable, while 9% thinks no one is!

Overall, it sounds like there’s a lot of work left to do.

Why Do Students Like Video?

We also talk a lot about how students often prefer video. But why?

42% believe students like video because they can watch it whenever and wherever they want. In a related thought, 23% believe it’s because they can repeatedly watch the video as often as necessary. Today’s students expect learning on demand.

Meanwhile, 15% think it’s because video makes learning more accessible. Accessible can mean a lot of things – video can help accommodate everything from difficult schedules to different learning modalities to different abilities.

12% think students find video more engaging. Finally, 8% think it’s because video feels familiar to this rising generation. Video is increasingly the next generation’s communication medium of choice.

Drivers of Technological Change on Campus

In the webinar, we spent some time addressing specific topics such as accessibility and captions as well as lecture capture. These are becoming increasingly important concerns for many schools. So we wanted to know what the big driver was for why campuses are looking at new technologies.

More than half of the respondents (52%) felt that administrative decisions drove technological decisions. But not everyone thought their campus made these decisions from the top down. 28% thought student demand was the main driver. 21% thought the impetus came from the instructors.

Increasing Video Adoption

Since video does seem to be on an upswing, we wanted to know what factors might make it more widely adopted.

We had a tie, each at 31%, for “better content creation tools” and “more unified media management.” There’s definitely some excitement for interactivity, with 22% thinking it could be a big factor. “Better accessibility” had its own partisans as well, at 16%.

A big thank you to our webinar participants – thanks for the insights into the role video plays on your campus!

If you’d like to know more about the role video plays on today’s campuses, download the report “The State of Video in Education 2018.”


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